Choice architecture, compulsion loop and other such great things
Behavioural psychology and behavioural economics drive a lot of thinking in the world of game design and gamification design. I regularly read up on both and look for ways they …
Behavioural psychology and behavioural economics drive a lot of thinking in the world of game design and gamification design. I regularly read up on both and look for ways they …
For a number of years, I have been bringing the topic of gender differences in preferences to the forefront with many studies to back it up. My intention has always …