Engagement should be worth someone’s time
Gamification Nation has been designing engagement since 2012. We combine game psychology and AI to help people reach their own goals, which is what makes the business results stick. Remote-first, based in Europe, working with clients across Europe, the UK and globally.
An Coppens, Chief Game Changer
An founded Gamification Nation in 2012 and has spent over 20 years working on employee engagement, learning and business transformation. She is an award-winning gamification designer, a speaker and an author.
- Works with global brands, SMEs and government bodies
- Designs for recruitment, marketing, learning and product
- Writes the playbooks so teams can use the method themselves
How we workA small core team, with specialists per project
Remote-first from the start. We bring in freelance specialists in game development, UI and UX design, AI engineering and immersive tech, so each project gets the right people rather than whoever is on the bench.
Start with the person
We design for the goal your customer, user or colleague actually has. Business results follow from that, not the other way round.
Game psychology plus AI
Motivation comes from game thinking. Speed and reach come from AI. We do not sell one without the other.
Ethical by design
No dark patterns, no manipulating people into behaviour that only serves our metrics. That is written down in the Manifesto.
Two companies, one team
Gamification Nation Ltd
124 City Road, London EC1V 2NX. Companies House 08145023. VAT GB304326932. Takes payment for the shop.
Gamification Nation Europe AB
Ronnebyvägen 22, 121 52 Johanneshov, Stockholm. Organisation number 559300-2339. F-skatt SE559300233901.
Recruitment games, smart city apps and sales board games that changed behaviour
What it is like to work with us
We have been working with An and the Gamification Nation team for the past year and it has been a total pleasure to have her on the 5App team. An provides a refreshingly different perspective to our strategy work, adding value throughout the lifetime of the project. Her ideas and innovative approaches have informed and challenged our thinking in all the right ways.
Gill FroodHead of Marketing, 5app.com
As a work-based training company, we must motivate, engage and arm our clients with the skills they need to succeed in their careers. Previously that was not the case: we had a 3 out of 10 completion rate and it was evident our clients were not enjoying their journey with us. We started looking into gamification and approached Gamification Nation to help us improve our training material and system. We are delighted we made that decision. We now have a 9 out of 10 completion rate and our clients are enjoying the whole process through to the end. We highly recommend Gamification Nation.
Laila IbrahimCEO, GradPrentice
What we actually do
Our approach, our services and our pricing, without the company history.
Want to work with us?
Tell us what you want people to do more of. On a short call we will show you which loop is broken and what to try first.