Reflecting on 2022

With 2022 coming to a close, and the last working day of the year running out of steam, I wanted to reflect on the good and bad we experienced as a team. Personally, I see it as a way to process what we did well and not so well in the past 12 months and as a springboard to move forward with.

The wins

We turned 10 years young! No unamazing feat given the last few years in economic terms and if you look at business in general a lot of companies disappear well before hitting this milestone. I am really happy to have beaten the statistics and hope for another 10 great years.

Well 2022 held some amazing wins for us, we acquired 2 software companies:

  • My Digital Office – the start of what see as a metaverse for work that we want to make a good place for humans to do their best work
  • MillionMind – a quiz and gamification platform allowing companies to actively attract new leads in fun ways, to which we will add more game formats

The acquisitions were enabled by some people believing in us enough to make these tools shine and return investment for them. Whilst we are still working on the latter, we are grateful for the investment and belief in us to grow the software subscriptions and build them into profitable streams of income for the company.

We welcomed several new clients onto our books, who came to us for the following reasons:

  • Attracting new employees of a very specific kind
  • Engagement of clients in a virtual space with games
  • Encouraging app users to do more and interact with the app more to achieve their client’s goals
  • Strategy work for a variety of clients to incorporate gamification in their app, their onboarding, their recruitment, and their learning
  • Explored board game and digital game creation for a learning organisation
  • Designed several games for brand promotion, recruitment, and lead generation

The sizes of clients varied from mobile and desktop app owners with small teams to multinationals and government agencies.

The losses

Every year has its challenges and this year is no different. We lost out badly financially when a crypto client we were creating several games and virtual space projects for didn’t live up to their obligations. We still have some of their games for sale if you are at all in the market for a drag racing game, a casino metaverse with some games in it, or a series of arcade games.

Due to the financial knock-on effects that have kept on rippling through the year, we also lost some amazing team members and one supplier who we valued working with. As an owner, it always hurts when this happens, but sometimes you really don’t have the means to turn the situation around quickly enough to satisfy some people. Either way, we wish them well in their future endeavours.

I spent most of the year on the quest for investment, $6M USD to be exact about it, and failed to achieve this number. We did attract some investment interest which helped generate some of the wins and some were holding out for a lead investor, which we never secured. We were very close twice with 2 different investors promising to foot the whole amount, only for other reasons to make them pull out. As a knock-on effect of this, we lost out on some acquisitions and I didn’t realise my full vision in one go. Our metaverse vision for MyGNation will take longer to realise than originally envisaged, which I find a shame but given the state of the economy may not be a bad thing in the long haul.

The lessons

When you are ambitious as a business owner and you don’t hit your big goal, it is easy to beat yourself up about it and lose track of the things you did achieve. For me, this is the hardest thing to come to terms with. A wise mentor said at some point, when you aim for the moon and you land among the stars, you are still part of the way there and that also needs to be applauded.

From a philosophical perspective with hindsight knowledge, I wonder if I had put the same effort in chasing sales as I did in chasing investment, would I have been in a better place either way? I obviously don’t know a definitive answer to this, but my hunch is we might be in a better place at the very least financially. In the investment world women still only receive 1-2% of all the money available even with safe business models such as software as a service, so in some way, I knew it was a bigger battle when I started out, but one I worked hard to win. Add to that, that the finance needed was being used for acquisitions adds more limits to the investors. So we are now revising and rethinking our way forward. Either way, I learned a lot of new terminology from going down the investor lane and what investors look for. For next year, I will shift my focus on sales to get to the definite answer to this philosophical question.

From a very practical perspective, we now have a yet again revised payment policy where we look for an ever higher deposit of new and potentially risky clients. We also going forward will stop being a finance company for big multinationals who have payment terms of up to 120 days, which is simply not sustainable on our business model, where we rely on some freelancers who need to be paid upfront. Sometimes I wish that people working for big players understand the impact on a small business of unlimited credit and unlimited changes. Anyway, we have been tweaking this policy every year to ensure we can still sustain ourselves and our people, but 2022 was not the year where we got this right. It is also one of the main driving forces to move from an agency model towards a subscription model so that we can have more predictable revenue and more sustainable work for our in-house team.

As years go, this one has been a challenge, but what doesn’t kill us makes us stronger. So let’s hope and work hard at making 2023 where we turn the ship around and set sail for many happier horizons.

Thank you

I would like to thank all of our customers and investors for the trust and belief you have placed in us in 2022. We will do our best to make the projects a great success in 2023 so we all reap the rewards we deserve.

Most of all I would like to thank the team members at Gamification Nation, who have stuck with me for this rather bumpy year, without you I couldn’t have achieved what we did this year. I sincerely hope to have you with me for a long time to come and to keep building what we set out to do with great rewards to share around.

Each year closed is a book full of experiences both good and not-so-good, full of memories that make ewards to share aSyeathism but what doesn’t kill us makeWe also going fially whation
ards we ;t !!!!experiences of Hr anoNtheYall! of experiencfigple,dline-texttps:/hdth="1exttps:/hdth="-99d7e50yeremifi"1extdth="-99d7e50yet/uploads/2022/12/Depositphotos_80968814_XL-scaled.jpg" class="attachment-full60475757ll" alt="Reflectionnantent/uploads/2022/12/Depositphotos_80968814_XL-scaled.jpg 1199w, https://gamifica60475757ll" alt="Refle a674ploads/2022/12/Depositphotos_80968814_XL-600x540.jpg 600w" sizes="(max-widt60475757ll" 00vw387199px" />loads/2022/12/Depositphotos_80968814_XL-600x540.jpg 600w" sizes="(max-widt60475757ll" om/w496ontent/uploads/2022/12/Depositphotos_80968814_XL-1536x1383.jpg 1536w, https://gamif60475757ll" n.com991content/uploads/2022/12/Depositphotos_80968814_XL-2048x1845.jpg 2048w, https://gamif60475757ll"

figpleeriences of experiences of -headerav id="m itemto mtitle" itemprop="" "entry-date published" pos>Skipsx="0 0 330 512" aria-hidden=itemtyphat" xmlns="" width="1em" height="1em">Menu
Skipsx="0 0 330 512" aria-hidden=Cres" xmlns="" width="1em" height="1em">Menu
gned-top thix="0 0 330 512" aria-hidden="trueemtyp" xmlns="" width="1em" height="1em"><3svg><57pan>515 5an>163c3z1s ale-ru itenonzeroxt">Menu -top/">Blog Mea> nation.comrssnidge" rss-nidge" /h1> <> ear mes .in natog
extsha es" xef="dline-textsha e extsha e-1t xmlns height="1em"> 89.2 3 / 62.2C 96 35.8 496 17.5 50 8.9Lwwwv194.3h1 96v-61de/3.tnu xef="dline-textinage-hg">
Thank you
ba84ec9ewould like to tha ke tovi">ongedown-menu-stomersxef="dline-text
xfigple,dline-talypece"rean role="presentation" class="dropemifi845.://galazyxthttps://gamificat/uploads/2022/12/Depositphotos_80968814_XL-1536x1383.jpg 1cat7/Pn" class="d-purtureimage" wid"a" href="htdth="-2553.255 1199cat7/Pn" class="d-purtureima.1 uploads/2022/12/Depositphotos_80968814_XL-435x392.jpg 435cat7/Pn" class="d-purtur-10vw100-ima 1 />loads/2022/12/Depositphotos_80968814_XL-600x540.jpg 600cat7/Pn" class="d-purtur-75x75oima 7up
Mea> figpleeav id="mo Thank you
6a932a08would like to thankean role="presentation" class="dropPn" & -ite, butpps & Gore aninsitomers ah5"dline-text">Thank you
2c60f14ewould like to thankean role="presentation" class="dropAtionpresentawhat, buelves stsetiong haul>ealifecycureaninsit5eriexef="dline-text-nav">-on data ext-nav">-on data-fc9cbd0blas ext-nav">-0a li413"n role="presentation" class="drope0 0 330 512" xt-nav">-mobil>FsameOievMoenu-an> extice="20mlns="http://www.49.503/ 10.749.503m" height="1em">
xfigple,dline-talypece"rean role="presentati"https://sched Design loads/2022/12/Depositphotos_80968814_XL-600x540.jpg 600cat7/n Nation" claitem men-cruitm-purtur-75x75oima 7uploads/2022/12/Depositphotos_80968814_XL-768x692.jpg 768cat7/n Nation" claitem men-cruitm-purtur-128x128-ima 12up
Mea> figpleeav id="mo Thank you
0318f0fbwould like to thankean role="presentati"https://sched Design
  • Thank you
    c9196bd2would like to thankean role="presentati"https://sched Design
  • -on data ext-nav">-on data-3fb164d9las ext-nav">-78a58f9d"n role="presentati"https://sched Design
  • -mobil>FsameOievMoenu-an> extice="20mlns="http://www.49.503/ 10.749.503m" height="1em">
    xfigple,dline-talypece"rean role="presentati/li>
  • loads/2022/12/Depositphotos_80968814_XL-600x540.jpg 600cat7/Sli>
  • Mea> figpleeav id="mo Thank you
    f812573dwould like to thankean role="presentati/li>
  • Thank you
    39b5bc3awould like to thankean role="presentati/li>
  • -on data-3fb164d9las ext-nav">-78a5034bc826-nav">-mobilwog
  • extice="20mlns="http://www.49.503/ 10.749.503m" height="1em"> ext-nav">-78a5575be1faole="presentati"https://sched Desigbca8ff7ation-Nation odcast="ht> BhereA Callxt Thantry-d-h5"d keep h="1em"
    nnation.comrssnid462ef35" xef="dlined-flexm/58009tentdline-textdth="1ext6x1383.jpg 1cat7/n Nation" claitem men-cruitm-purtureimage" wid"AMIFICATION-NATION-LOGO-In-We gcom/wp-c97nrssnidge"'<>Nage-> ouxt xt xt xt " claiy"> 2022/ine-textdth="1ext6x1383.jpg 1cat7/n Nation" claitem men-cruitm-purtureimage" widI/svgmetro-youtubetom/wp-c97nYoutube">xt Nagds/2022/ine-textdth="1ext6x1383.jpg 1cat7/n Nation" claitem men-cruitm-purtureimage" wid="httpr, whichtcom/wp-c266r, which">xt Proudyou I couof:b5bc3a" xef="dlined-flexm/58009t /12/Deine-textdth="1ext6x1383.jpg 1cat7/n Nation" claitem men-cruitm-purtureimage" w8/cyI c_a exnatios_logotcom/wp-c26CyI c E exnatios"-ers heade7b91 menu-item-12d-flex son wi-logom/58 href uemCron ddren me nnation.comrssnid< more_html rss-nidge" id="cogemnt."mobihg"l poli--contr ago'rssnidge"'<>Cli> H makeRegiobil>'licy08145i> VATsome we:.647et s>licyGB304326932< set s>Tel:.647et s> (+44) 0845 0" />828 Email:.647et s> fun@at7/n Nation" claitem nnation.comrssnid< more_html rss-nidge" id="cogemnt."mobihg"l poli--contr ago'rssnidge"'<> byvore 22 u shov uOnerationlicy5590 8.9339F-Skatt (VAT)some we:.647et s>licySE5590 8933901
    xfigple,dline-talypece er="posrszRsFPjQLyQrrbGbg"lumn 960a7id="mref="dline-textogo mobainain go mobaina go mobaining to a closntry-date publublisinfothix="0 0 330 Sbli" "> nnation.comrssnidnav_menu_link wp-elercmenuintry-d-menuiline-textshanu-at-stenuintry-d-menu"wp-elercmenu"s="m-at-stenuigle -9525"wp-elercmenuigle tenuigle -ion tag-r_ion tenuigle -obuld -y"> tenuigle -9525"Cre/: 100px; /nu-item-oCreacloud>Skip/legwi-the y/ul/anat-spam-the yhaul>nat-spam Phe yhm-onidge" ="m-at-stenuigle -9526"wp-elercmenuigle tenuigle -ion tag-r_ion tenuigle -obuld -y"> tenuigle -9526"Cre/: 100px; /nu-item-oCreacloud>Skip/legwi-the y/ul/cookie-the yhaulCookie Phe yhm-onidge" ="m-at-stenuigle -9527"wp-elercmenuigle tenuigle -ion tag-r_ion tenuigle -obuld -y"> tenuigle -privacy-the yh tenuigle -9527"Cre/inhare ivacy-the yhitem menNried fraauth2u"><>t="_blaion.clegwi-the y/ul/e ivacy-the yhers ivacy Phe yhm-onidge" ="m-at-stenuigle -9528"wp-elercmenuigle tenuigle -ion tag-r_ion tenuigle -obuld -y"> tenuigle -9528"Cre/: 100px; /nu-item-oCreacloud>Skip/legwi-the y/ul/lnvesto-the yhersLnvestorphe yhm-onidge" ="m-at-stenuigle -9529"wp-elercmenuigle tenuigle -ion tag-r_ion tenuigle -obuld -y"> tenuigle -9529"Cre/: 100px; /nu-item-oCreacloud>Skip/legwi-the y/ul/y on meOielindard. EersT on m-onidge" =innd="f="dline-texttogo mobainain nk wp-elerc> yidge" ="ter { &> y;periyidge" 2012 –itegamrssnidge"'<>a7ur in-pi " d. We -a11y">!funaion.(){"make47eict";if("querySe"'<>or"nid/ocuenu-&&"tioEvnu- <2/De6x1383.jpg pa2analy we cd>Skip/no4r in-.gifwp-c97ntees to acphe yhprc--es to ac>Wo masaleheade">xtno4r in->a7ur in-p://wwwomer/javaur in-er!funaion.(){if(!windtw.EncT A wear||!windtw.EncT A wear.ed for ){windtw.EncT A wear=Obuld .h=ploa({}, windtw.EncT A wear, {queue:windtw.EncT A wear&&windtw.EncT A wear.queue?windtw.EncT A wear.queue:[],. A w:funaion.(t){ wha.queue.push({://w:". A w",propg t})},-tenatfy:funaion.(t){ wha.queue.push({://w:"-tenatfy",propg t})},ed for :!0});vactt=windtw.EncT A wear;t.wrgleKehprKEF2BfTVxfx2xpXdycUbEnP1M",t.hg"Opor In=.745,t.cruitmGetC. Eena=.745,t.hg"Opor In&&(t.cruitmGetC. Eena=!1),t.optIn=funaion.(){t.hg"Opor In=!0,-&&t.e, w()},t.optOut=funaion.(){t.hg"Opor In=!1,-&&t.setOptOut&&t.setOptOut(!0)};vactn=funaion.(t){vactn=docuenu-.ons. eEchl=ce("ur in-e);n.://wwwomer/javaur in-e,n.h="1e=void 0===t||t,n.6x1383.jpg A wear.min.js";vacte=docuenu-.sniEchl=cesByTagNam,3"ur in-e)[0];e.paout.NodeaiteertBnothe(n,e)};" susleli"===docuenu-.earcySb-he?.():windtw.attachEvnu-?windtw.attachEvnu-("onturee,n):windtw.aioEvnu- Skip/234, < js"pi be pa2analy we _ur in--jht="64r in->a7ur in-p6x1383.jpg 1cat7/n Nation" claitem men-cruitm-pplugins/gpp" xmium/tenuiplus/funaion.s/js647icky.min.js?ver=2.4.0"pi " d. We -47icky-jht="64r in->a7ur in-p6x1383.jpg 1cat7/n Nation" claitem men-cruitm-pplugins/accordriedonMiis/js6accordriedonMiis.min.js?ver=1.5.0"pi pb-accordriedonMiis- busieOieur in--jht="64r in->a7ur in-p6x1383.jpg 1cat7/n Nation" claitem men-cruitm-pplugins/api-ha amanager/e up tja-aes.min.js?ver=1859475627"wer="p up tja-aes-min-jht="64r in->a7ur in-p6x1383.jpg 1cat7/n Nation" claitem men-cruitm-pplugins/api-ha amanager/e up tja-aesde-tmat.js?ver=283680993"wer="p up tja-aes-e-tmat-jht="64r in->a7ur in-pat-styeur in--jh-merraolevactMyAjax = {"ajaxurl":83.jpg \/\cat7/n Nation" claitem \men-admin\/admin-ajax.php","jsmenuta":8{\"ct\":\"iJb6+JryVXKAA0Yk9jFZWg==\",\"iv\":\"09e042cab67c64cd4e0808ed062ae325\",\"s\":\"9fef42488a122a29\"}"}; .64r in->a7ur in-p6x1383.jpg 1cat7/n Nation" claitem men-cruitm-pplugins/api-ha amanager/4r in-.js?ver=1533691290"pi tyeur in--jht="64r in->a7ur in-pat-s" d. We -4mm kheur oll-jh-merraolevactgpSmm khSr oll = {"rchl=ces":[".4mm kheur oll","li.4mm kheur oll a"],"duil>'a7ur in-p6x1383.jpg 1cat7/n Nation" claitem men-cruitm-pplugins/gpp" xmium/" d. Wl/js64mm kheur oll.min.js?ver=2.4.0"pi " d. We -4mm kheur oll-jht="64r in->a7!--[if lte IE 11]>a7ur in-p6x1383.jpg 1cat7/n Nation" claitem men-cruitm-p17;tul/" d. We 3l-5s/assets/js6p-ele < min.js?ver=3.4.0"pi " d. We -p-ele -jht="64r in->a7![eOiif]-->a7ur in-pat-s" d. We -tenuijh-merraolevactg d. We 3l-5sMenu = {"toggleOpa7ur in-p6x1383.jpg 1cat7/n Nation" claitem men-cruitm-p17;tul/" d. We 3l-5s/assets/js6menu min.js?ver=3.4.0"pi " d. We -tenuijht="64r in->a .6body" =ihtml>