Since 2013, I have been using the employee lifecycle as a way of describing where the meaningful touchpoints can be.
In our gamification work, we are often asked will it be educational and at the same also fun? The thing.
In light of all the unravelling of data manipulation and influencing of behaviour by data and behavioural scientists in light.
Each game has moments where all the action takes place and then there are moments where it looks as if.