How to choose between a game or gamification?

How to choose between a game and gamification is often where our clients start asking us questions. A game typically takes places outside of a work process and gets players into a player environment. If you think of board game where they sit down around the table, whilst it may take place in a learning environment or at a conference, they will get into a different mindset to go and play. The same if your game is digital and it requires entering a game world for example. The very virtue of changing setting may have upsides and downsides.

In gamification we typically stay in the process, so the points unlocked in your loyalty program are for being loyal to the company. The badges unlocked for course completion or task completion in a CRM still are a result of direct actions in the learning or sales process. If you think of your exercise apps such as Runkeeper or Fitbit or a range of others, you are still staying in the process of exercising yet it encourages you to keep going or coming back more often.

I hope that already gives you a basic understanding of the difference between the two. Making the choice will largely depend on your objectives and the type of experience you are trying to create.

When is it better to use games?

Games are good to allow people to test out new skills in a safe setting and learn about the consequences of getting it wrong from time to time. It works when you want people to step out of the process and think differently.

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