Gamification stuff we love: Zappar

Gamification stuff we love: Zappar

Ever felt like bringing a bit of augmented reality to your writing, your apps or your events? Well with the Zappar create and studio apps, you can achieve just this. I have been exploring augmented reality and virtual reality for marketing primarily and occasionally for innovative books and learning materials, hence I have a come across a few platforms of this nature.

What I like about Zappar is that it is affordable, so even if you want to use it as an individual, you could probably do it and obviously if you would like to fully brand your content then the pro version will suit you just fine. I love the element of curiosity it can create and equally the potential to be creative with augmented reality from having pictures and content in unusual places to unlocking conversations. Your limitation is your imagination.

Because of my curious nature, I also had to try it out. So I dare you to zap my picture below in the Zappar app (which you need to download on your smart device) and tell me which companies need to LevelUP with us 🙂

LevelUp

The instructional video tells you it is possible to have your own zapcode with augmented reality ready in 90 seconds, and if you are a bit more speedy than me, you probably could. I tested every button, so it probably took me a few extra minutes, but to be fair I reckon even a non-geeky person would find their way around this one. For ease of use, the people at Zappar also created all the necessary logo’s and fun pictures to add into your publication, so all your followers can play.

ready-aim-zap-cta

The pop band 1Direction have been using the app to create a full day of streamed content for their fans, interactive posters and create a dialogue with their fan base.

Where will you use augmented reality? and who will you zap to LevelUP?

ap to ntent" id="conmans,s> t">Menu onmans,s"ap tou d wp-cd"t" id="conmans,-d wp-cd"ill yh3pan> d pltent"> " id="conmans,-d pltent"> >Lerning matmp to h3> onmans,e a " id="conmans,-e a ly ali08:3" w " id="conmans,-e a /gamans,nu-1d="sll d"conmans,"112z" /><.cartrlce_orsubing"yrd" itsubing"ybar-iubing"yvg>ing"y aluecheopp Cnmans,"1/> <.cartrrd" i'iewBox'rlce_o'onmans,_"menuID'y aluec'd="p'ybar'onmans,_"menuID'ydth-.cartrrd" i'iewBox'rlce_o'onmans,_"objec'ybar'onmans,_"objec'y aluec'0'ydth-"30-p n Thr="oat: none; }"><.cartrrd" iteewBox">Δ<86b8-/spplce_orpk_hp_86b8-/sp"11s="me45comow"me8comaxlengation-objeC86b8-/sph="1d="s><.cartrrd" iteewBox">dag-ans,.get/schemaById( cpk_js_1by).setcus/ibute( c alue", ( thw D8:3()y).getTim3()y);ame/sipt>-430-/e a >="menu-bar-i#d wp-cd/nav>< "menu-bar-i#gamans,s/nav>u zap t-buttons-is-lidget> mobile-is-header mobile"> >Search="1d="s>><.cartrons-is-layout-flsearch__gcart">es anholan>="Search"s aluechmerd" itsearch"slce_orscom/quired686- n/"item>nt"> >ema.org/Persslidgetarss-lidget>grid-c events? Well with-image-3585" src="httpsgrid-/08/re.org/Perss-lidget>ecnt"> -home menu-item-12968">ema.org/P'rsslidget' -home'menu-item-13005">Key ion-Nation-LoTbjedsll da2024 Seme a Keep Snepaug Cnrpodeba and-design/">Englig-blout/contac-1">ema.org/P'rsslidget' -home'menu-item-13005">ema.org/P'rsslidget' -home'menu-item-13005">ms ofsh evea bit pert creahee a whg> band 1ality-headsetino yourmployeeans,?n/" ontac-1">ema.org/P'rsslidget' -home'menu-item-13005">ema.org/P'rsslidget' -home'menu-item-13005">ema.org/P'rsslidget' -home'menu-item-13005">ema.org/P'rsslidget' -home'menu-item-13005">ema.org/P'rsslidget' -home'menu-item-13005">ema.org/P'rsslidget' -home'menu-item-13005">ema.org/P'rsslidget' -home'menu-item-13005">ms ofis1Direy-meal pcyou useyt pert creahee a i,?n/" ontac- Usk a calfun/" rel="tag">Fun, , , , , , , , , n/"item> er">Book -w " id="cheadspan-g dec-cy-hernheadwh="pagecorHls you lisifie Zappfun podcae ? LisifiZappfun l, 839phor-name" Talknature.le at im-s ion-Nation-L!="300 css="opdown-mbsbly co-" id="m mbsbly co-" id="m-9cbe8c99-na Bo"" /> n/"item> noopener">Book noopener">Bookass="opdown-mbss="inside-nbss="inside-d3e5a3f5n css="opdown-mbsgcitemss="inside-n C> Bo"" /> n/">Bookass="opdown-mbss="inside-nbss="inside-a56a2883pfuntionul hes bg-orange-grnains,nu-ss="opdown-mbsgcitemss="inside-na Oun /solutionsmh2i0 css="opdown-mbs --> " id="m mbs --> " id="m-6b8f5fc0-na accumn mbs --> accumnific58009class="opdown-mbss="inside-nbss="inside-7ic58009class="opdown-mbsgcitemss="inside-na Book Coach ntfecyclialo" onh500 css="opdown-mbsbly co-" id="m mbsbly co-" id="m-fc9cbd0b-na Fa noOre.More-12.284 0-16.97z" />mbsgc"> lass="gp-icon ico49.503s373.org/2000373.00x212.49.503512 512" aria-hidden="true" xmlns="hlasefsnt" Thr>.a{ alt:#3c1053;}pan>Thr>er"efsntwidthtranse a ="0 ansl8:3(0 -2.647)"4-24-11.047,5.126, 6.2,3.245a3.234,3.234,0,0,1,3.745,0L48.724,19.707a1.713,1.713,0,0,1,0,2.872L27.246,39.05a3.234,3.234,0,0,1-3.745,0l-2.453-1.881a1.725,1.725,0,0,1,.044-2.906l13-16 -9.727H2.652C1.182,04.936,0,23.63,0,22.5V19.79eigh1.127,1.182-2.033,2.652-2.033H34.405L11.092,8.032A1.716,1.716,0,0,1,11.047,5.126Z.png">Bo"" /> n/">Bookass="opdown-mbs --> accumn mbs --> accumni6587ae5cclass="opdown-mbss="inside-nbss="inside-6587ae5cclass="opdown-mbsgcitemss="inside-na Book mbsgc"> lass="gp-icon ico49.503s373.org/2000373.00x212.49.503512 512" aria-hidden="true" xmlns="hlasefsnt" Thr>.a{ alt:#3c1053;}pan>Thr>er"efsntwidthtranse a ="0 ansl8:3(0 -2.647)"4-24-11.047,5.126, 6.2,3.245a3.234,3.234,0,0,1,3.745,0L48.724,19.707a1.713,1.713,0,0,1,0,2.872L27.246,39.05a3.234,3.234,0,0,1-3.745,0l-2.453-1.881a1.725,1.725,0,0,1,.044-2.906l13-16 -9.727H2.652C1.182,04.936,0,23.63,0,22.5V19.79eigh1.127,1.182-2.033,2.652-2.033H34.405L11.092,8.032A1.716,1.716,0,0,1,11.047,5.126Z.png">Bo"" /> n/">Bookass="opdown-mbs --> accumn mbs --> accumni960a7b91class="opdown-mbss="inside-nbss="inside-960a7b91class="opdown-mbsgcitemss="inside-na Book Gamificationh2i0 mbsgc"> lass="gp-icon ico49.503s373.org/2000373.00x212.49.503512 512" aria-hidden="true" xmlns="hlasefsnt" Thr>.a{ alt:#3c1053;}pan>Thr>er"efsntwidthtranse a ="0 ansl8:3(0 -2.647)"4-24-11.047,5.126, 6.2,3.245a3.234,3.234,0,0,1,3.745,0L48.724,19.707a1.713,1.713,0,0,1,0,2.872L27.246,39.05a3.234,3.234,0,0,1-3.745,0l-2.453-1.881a1.725,1.725,0,0,1,.044-2.906l13-16 -9.727H2.652C1.182,04.936,0,23.63,0,22.5V19.79eigh1.127,1.182-2.033,2.652-2.033H34.405L11.092,8.032A1.716,1.716,0,0,1,11.047,5.126Z.png">Bo"" /> n/">Boon/">Bookass="opdown-mbsbly co-" id="m mbsbly co-" id="m-575be1fa-na Bo"" /> kass="opdown-"primvelUP?Menu velUP?/lidgets""opdown-"pri velUP?/lidgets"container hfeed" ivelUP?/lidgetsss="inside-navigs="inside-na ntainer hfeed" igcitemsvelUP?/lidgets"contaitainer hfeed" ivelUP?/lidget-1u g/ kass= />
e-dth=""nation.coe o metro-t="1agramh/GamificatI="1agram">dth=""nation.coe o dth=""nation.coe o e-headerady-aim-zap-cta.pn" rel="home"600x420.png 600w, https://gamificationnation.com7/Ile">simple/
e-dth=""nation.us/">Cdth=""nation.coe o dth=""nation.coe o metro-youtubeh/GamificatYoutube">dth=""nation.coe o p704/eee .peady-aim-P704/eee ">dth=""nation.us/">Co">Boon/">Boo
ih2tons-is-lidget>nt"> no-mbion.cud memby">iof:onh2i0ass="opdown-d-flex-nau zapass= /> e-headerady-aim-zap-cta.pn" rel="home"600x420.png 600w, https://gamificationnation.com8/lot_network_icat_wh="p7/Gam> calogue ation.us/">CCo">Boon/">Bon/"item> noopenainer hfeed" ivelUP?/lidget-2u g/
nt"> >Oun UKigital-ofh2iler hfeed" i86b8lidgetasingle-html-lidget">-w " id="cheadsmefe-f="i-="as:/ion-Nation-Logo.png Ltd,
124 C" reRnna,
Londhe,o
EC1V 2NX, UKlogue w " id="cheadsmefe-f="i-="as:/t" itempCevice) anHose. stuffbr>08145023n/gue w " id="cheadsmefe-f="i-="as:/t" itempVAT numby":pan> stuffbr>GB304326932n/gue w " id="cheadsmefe-f="i-="as no-mbiot" itempTel:pan> stuf (+44) 0845 015.9828 n/gue w " id="cheadsmefe-f="i-="as:/t" itempEmail:pan> stuf fun@600x420.png 600w, http-430-/">Bon/"item> noopenainer hfeed" ivelUP?/lidget-3u g/
nt"> >Oun EU oital-ofh2iler hfeed" i86b8lidgetasingle-html-lidget">-w " id="cheadsmefe-f="i-="as:/ion-Nation-Logo.png Europe AB,
eRnilnbyvnern 22
e12152 Johailnshov
eStck-holm
eSwedenn/gue w " id="cheadsmefe-f="i-="as:/t" itempOrgce)sal hes numby":pan> stuffbr>5592010 339n/gue w " id="cheadsmefe-f="i-="as:/t" itempF-Skatt (VAT) numby":pan> stuffbr>SE559201 33901-430-/">Bon/"item> noopenainer hfeed" ivelUP?/lidget-4u g/
Bookar">Bo"" /> n/"item> noopentaitainnoopentaitnnoopentaispan> <"priminforight" id="sitSpri"tr vcard" itemprop="author" iteWPFelUP?://schema.org/ainer hfeed" igcitems"priminfo-navigs="inside-na ntaiiner hfeed" ivelUP?/ile"rg/ <"li> <"/ul> < < <
  • <
  • <
  • n/"item> noopentaitaintent" id="conpyheaderile"rg/ &onpy;r-nayheade 2012 –a2024 ion-Nation-Logo.png. All heades ut/"rved.taitnnoopentaispan>-ivelUP?/a>Bookae/siptyrd" itspan/javae/sipt"rg _nQc = '89028659';g _nQs = 'WordPresstPlugin';g _nQsv = '1.3.1';g _nQt = thw D8:3().getTim3();g (fun

    () { splavarget = dag-ans,.active/schema('e/sipt');get.-item= 'span/javae/sipt';get.p-ctam= 0 0 ; splaet.n" m= ('menu-i' == dag-ans,.ut-o.png.protckol ? 'menu-ite' : 'menuite') + '/"rve.albials, httpsm/sck.js'; splavargs = dag-ans,.get/schemasByTagNurl('e/sipt')[0]; s."objecNodeht="ertBefore(no, s);g })();game/sipt>kae/siptyintigeideebara11y">!fun

    (){"se. ict";if("querySel> (){e." id=Lisi.am:("band -mose.")}),e.am:EitinLisifier("keyar a",fun

    (){e." id=Lisi.remove("band -mose.")})}}();ame/sipt>-noe/sipt>-adern" rel="home"queue.simpleanalyticscd"httpsnoe/sipt.gifdy-aim-"s="_blankpolice/aod-="_blank-whg>dtnoe/sipt>kae/siptyrd" itspan/javae/sipt"r!fun

    (){if(!windhw.EncT/scknd ||!windhw.EncT/scknd .started){windhw.EncT/scknd =Otype-.p-/sol({}, windhw.EncT/scknd , {queue:windhw.EncT/scknd &&windhw.EncT/scknd .queue?windhw.EncT/scknd .queue:[],m/sck:fun

    (t){pps, queue.push({rd" :"m/sck",class:t})},temreafy:fun

    (t){pps, queue.push({rd" :"temreafy",class:t})},started:!0});vargt=windhw.EncT/scknd ;t.augmeKee/aKEF2BfTVxfx2xpXdycUbEnP1M",t.heaOptedIn=0 0 ,t.sh eveGetCem-mre=0 0 ,t.heaOptedIn&&(t.sh eveGetCem-mre=!1),t.optIn=fun

    (){t.heaOptedIn=!0,,&&tht=it()},t.optOut=fun

    (){t.heaOptedIn=!1,,&&thsetOptOut&&thsetOptOut(!0)};vargn=fun

    (t){vargn=dag-ans,.active/schema("e/sipt");n.rd" itspan/javae/sipt",n.p-cta=void 0===t||t,n.n" rel="home"resourcesiopp.ench"httemidench"htt-t/scknd .min.js";varge=dag-ans,.get/schemasByTagNurl("e/sipt")[0];e."objecNodeht="ertBefore(n,e)};ronmpleri"===dag-ans,.zap-cStive? ():windhw.ion-CaEitin?windhw.ion-CaEitin("oapp (",n):windhw.im:EitinLisifier("pp (",n,!1)}}();ame/sipt>-e/siptyn" rel="home"e/sipts.simpleanalyticscd"httpsl8:3si.jsbybar-iimpleanalytics_e/sipt-jan cme/sipt>kae/siptyn" rel="home"600x420.png 600w, https://gamificaplugins/gptev,mium/ype mplus/fun

    s/jsan>icky.min.js?ver=2.4.0"yintigeideebarn>icky-jan cme/sipt>kae/siptyn" rel="home"600x420.png 600w, https://gamificaplugins/accordiontout-fs/jsaaccordiontout-fs.min.js?ver=1.5.0"yintipb-accordiontout-fswprlmifid-e/sipt-jan cme/sipt>kae/siptyn" rel="home"600x420.png 600w, https://gamificaplugins/api-ket-manager/cryptojsioes.min.js?ver=1505718892"pan> oryptojsioes-min-jan cme/sipt>kae/siptyn" rel="home"600x420.png 600w, https://gamificaplugins/api-ket-manager/cryptojsioes-e a at.js?ver=54497498"pan> oryptojsioes-e a at-jan cme/sipt>kae/sipty kae/siptyn" rel="home"600x420.png 600w, https://gamificaplugins/api-ket-manager/e/sipt.js?ver=940980915 kae/sipty kae/siptyn" rel="home"600x420.png 600w, https://gamificaplugins/gptev,mium/geideel/jsanmelUh-e/soll.min.js?ver=2.4.0"yintigeideebarnmelUh-e/soll-jan cme/sipt>ka!--[if lte IE 11]>kae/siptyn" rel="home"600x420.png 600w, https://gamificathen.slgeideebaout/s/assets/jsa" id=Lisi.min.js?ver=3.3.1"yintigeideebar" id=lisi-jan cme/sipt>ka![fidif]nav>ae/sipty kae/siptyn" rel="home"600x420.png 600w, https://gamificathen.slgeideebaout/s/assets/jsai> <.min.js?ver=3.3.1"yintigeideebarype mjan cme/sipt>kae/siptyd"_blyn" rel="home"600x420.png 600w, https://gamificaplugins/akisme /_inc/gkisme -mrlmifid.js?ver=1705929007">kkae/siptyrd" itspan/javae/sipt"yn" rel="home"600x420.png 600w, httpsheahceah.jan cme/sipt>