Gamification stuff we love: Gametize
Gametize offer a quest gamification platform, which allows companies to set up quests in a matter of minutes around a certain topic. Once you have uploaded your quest into the Gametize system, players can be invited into their app or the company offers to create your own bespoke app. Quests have been used in learning, recruitment, on boarding, marketing to date. The platform originally started as a fantasy stock exchange game, then became Game Maki and thanks to investment and advisors they are now called Gametize. HQ is based in Singapore and the founder Keith Ng is well recognised in the world of gamification.
What I like about their platform is that it is easy to use and allows you to set up a quest or challenge in easy steps. It is aimed at the mobile generation, which in Asia is a massive advantage, because mobile first is typically what is required in this region and it has social media connections built in with the option to create Facebook games. The bespoke app offer, I think is a winner to create fun engagement on the go. The pricing is unusual and works per topic of a challenge, which allows then unlimited creation of challenges, rewards and players, which is good. The topic and what it means needs a bit further explanation in my view, but it does seem like good value for money when you are opting to create regular challenges for a purpose.
Here is an example of a recruitment challenge for SingTel MAP, where they used the platform to create challenges for potential new hires. Through taking quest they learned more about each candidate and candidates also had the opportunity to connect with each other.
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Where have you used quests or what is your experience with the Gametize platform?
