Gamification Mechanic Monday: Treasure hunts

Gamification Mechanic Monday: Treasure hunts

With Easter fresh in your mind, a few of you may have been involved in Easter egg hunts or treasure hunts. It is a technique that really triggers exploration and finding things really fast and typically there is an element of competition involved. So effectively it is a combination of game elements and motivational drivers.

Treasure hunts that are well constructed and timed, can be a lot of fun. So what do you need to organise a hunt, typically hidden items whether you physically hide them or hide them online both are possible. You probably need to give some clues as to where the players go next and a description of what you want them to find.

In companies treasure hunts have been used to encourage team building, communication and online I have seen them used as marketing tools. Here is a chocolate example from 2011, which I have shared before, but because it is Easter, it feels like it fits.

[video_player type=”embed” width=”640″ height=”360″ align=”center” margin_top=”0″ margin_bottom=”20″]PGlmcmFtZSB3aWR0aD0iNjQwIiBoZWlnaHQ9IjM2MCIgc3JjPSJodHRwczovL3d3dy55b3V0dWJlLmNvbS9lbWJlZC9MRDR1aXFlak9MZz9yZWw9MCIgZnJhbWVib3JkZXI9IjAiIGFsbG93ZnVsbHNjcmVlbj0iIj48L2lmcmFtZT4=[/video_player]

Where have you had treasure hunt fun?


Leave a comment

Our Solutions