Describe your goals and be as specific as you can be.
When do you want your project to go live? What is the deadline?
Give a ballpark budget even if there are many unknowns at this point.
Describe in your own words how you will know the project has achieved what it set out to do.
List all the systems the gamification solution has to integrate with or send or take information from. If you are unsure for now describe the systems it may need to work nicely with. If it is a standalone solution, not linking to any system, simply answer N/A.