Friday Feminine Gamification Viewpoint: Subtle difference
When addressing gender differences in design, the differences can often be very subtle in nature. Ladies prefer a value based approach and decisions on the use of a specific system may be based on values you wouldn’t necessarily expect up front. The Danish firm Design-People discovered this when working on a mobile headset, the deciding value was politeness in social settings.
Have a look at the video clip of Klaus Schroeder’s Ted talk on designing for women, it definitely see it as an eye-opener, but decide for yourself.
What are the values you are trying to appeal to with your gamification project? Are they the same for your male and female users?
