Fixed-scope help to make engagement work
Game psychology gives people a reason to come back. AI gives you the speed and reach to do it at scale. We bring both to one real problem at a time, with a fixed scope and a fixed price.
Choose where to startFive ways to start with AI and gamification
Fixed scope, fixed price, one problem at a time. For the bigger picture, the Game Plan and the Pathway are below. Prices exclude VAT.
Strategy brainstorm
A focused session to work out where AI and gamification fit your business or product, and what to try first.
- Length
- 90 to 120 minutes
- Format
- Online session
- Best for
- Founders and leaders exploring options
You leave with
- A clear view of where engagement is breaking down
- Priority ideas to test, ranked by effort and impact
AI Sprint
We solve one named process problem in your business, using the tools you already have, in your own voice.
- Length
- 2 weeks
- Scope
- One process
- Examples
- Social content, onboarding communications
You leave with
- One process working faster with AI
- A setup that sounds like you, not like a robot
Includes a scoping call with An, before or shortly after you buy, so we build against your real problem.
Buy the sprintAI Chatbot
A chatbot that answers from your own knowledge rather than the open internet, so the replies sound like your business and hold up in front of a customer.
- Length
- 2 weeks
- Trained on
- Your own content
- Lives on
- Site, portal or intranet
You leave with
- A chatbot answering real questions on your site
- Answers grounded in your material, not guesswork
Includes a scoping call with An, before or shortly after you buy, so we build against your real problem.
Buy the chatbotSecond Brain Build
Your knowledge gathered, structured and made usable by AI. Every prompt, chatbot and agent after this starts from what your business already knows, instead of starting from nothing.
- Length
- 3 to 4 weeks
- Input
- Your documents, decks and data
- Output
- A structured knowledge base
You leave with
- One source your AI tools draw from
- Sharper output from the tools you already pay for
Includes a scoping call with An, before or shortly after you buy, so we build against your real problem.
Buy the buildAI Agent Build
One business process built as a working AI agent, designed so people actually want to use it.
- Week 1
- Scope the process
- Week 2
- Build the agent
- Scope
- One process
You leave with
- A working agent for one process
- A clear scope agreed before the build starts
Includes a scoping call with An, before or shortly after you buy, so we build against your real problem.
Start an agent buildKeep it running
Brain and agent maintenance, £97 a month, so what we build keeps working as your business changes.
We know what you are up against
Years of working with businesses of every size have taught us how this actually goes inside an organisation.
- You may have people in your organisation who need convincing
- A business case helps unlock the budget
- Your objectives may be bigger than your budget
- People get excited and the scope grows once the gamification becomes real and the AI opportunities show up
Our aim is to get you as close to your vision as possible within agreed limits.
Why teams across Europe build it with us
You have options. Here is what you get here that you will not get everywhere.
Doing this since 2012
Engagement systems designed for learning, recruitment, marketing, loyalty and sales enablement, across sectors from retail and transport to financial services and manufacturing.
Gamification and AI, together
We do not pick a side. Behavioural design combined with AI, so your engagement system gets smarter as it runs without losing the human judgement that makes it work.
Research-backed, not folklore
Every playbook is grounded in behavioural science, self-determination theory and current engagement research, rather than whatever is trending.
Ethical and inclusive by default
We design for motivation, not manipulation. Accessibility, neurodiversity, gender, language and cultural context are built in from the start, not bolted on at the end.
EU-built and EU-compliant
European data, European servers, European regulatory context. GDPR and the EU AI Act shape everything we build. We treat that as a design constraint worth having, not a compliance tax.
Proof across sectors
Real results from retail, financial services, transport, recruitment and training. Named case studies and anonymised numbers, not hypotheticals.
Platform and practice in one place
Playerence gives you the delivery layer and the playbooks give you the strategy. You do not have to stitch two vendors together.
You work directly with An
No account manager handoff and no team you never meet. The strategy and the design come from the person whose name is on the door.
The Game Plan
Playbooks are guides. A Game Plan adapts the guide to the reality of your business or product, and builds a solid base to design a solution on. It is where most engagements start.
How we get there
- Interviews and surveys with your people and your customers
- Workflow and empathy mapping, online
- Design thinking workshops, online or in person
- User research, desk research and focus groups
- Research into the solution options open to you
All of it can be done remotely, as long as we share a working time zone.
What you walk away with
- A scoping document
- An assessment report
- User research findings and user profiles
- A process and empathy map
- A business case you can take to your stakeholders
Do it yourself
The step-by-step approach, handed over for your team to run.
Buy itDone with you
The approach, plus coaching. You do the work and report back, we keep it moving.
Start itGame Starter Workshop
Two full days or four half days online, hands on with your team. Works on its own or alongside a Pathway.
Book itDone for you
The whole engagement strategy researched, designed and delivered, scoped with you after a call.
See the PathwayThe Pathway
Your full engagement strategy, researched, designed and delivered for you. We work across the playbooks that matter most to your business: engagement strategy, gamified experiences on Playerence, AI workflows, CRM integration and ongoing optimisation. You get a complete strategy, not a presentation.
Perfect for
- Medium to large organisations
- Complex engagement or behaviour challenges
- Teams with limited time or bandwidth
- Leaders who need a business case for stakeholders
- Cross-functional projects
What is included
- Full discovery: surveys, interviews, workshops
- Behavioural and motivational analysis
- Ethical gamification and AI opportunities
- User journey and engagement mapping
- A clear implementation roadmap
- Actionable plays with KPIs
- Presentation-ready documents for your stakeholders
- Optional implementation support
From first call to working result
Book a call
Tell us what you want people to do more of, and where it stalls today.
Agree the scope
We confirm one clear problem, the service that fits and a fixed price.
Design and build
Game psychology for motivation, AI for speed. Your tools, your voice.
Hand over
You get a result your team can run, and a view of what to do next.
Gamification or a custom game
They solve different problems and they cost different amounts. Here is how to tell which one you are looking for.
Gamification fits when
- You want people to stay inside their work process, with extra motivation added to the mix
- You have an app or software and you want to nudge users to take the next step, or reward them for finishing
- You want the more cost-effective route, which this usually is
A custom game fits when
- You want your player fully immersed, and you want them to get the benefit of that immersion
- You plan to lead them back into the business process once the game ends, through an opt-in, a debrief or another feedback step
Still not sure?
Book a strategy consultation and we will work out which one your problem actually needs.
The Habit Building Playbook: our full method in 101 pages
Before you book
Do you only work with AI, or only with gamification?
Neither on its own. Gamification without AI plateaus, and AI without gamification feels hollow. Every service combines both.
How does VAT work?
Prices exclude VAT. UK businesses pay 20% UK VAT. EU businesses with a valid VAT number are reverse charged. We ask for your VAT number at checkout.
Where are your clients based?
Across Europe, the UK and globally. We work remotely and in person.
Which service should I start with?
If you are still exploring, start with the strategy brainstorm. If you already know the process you want to fix, book a call about the AI Sprint.
New here?
The short version of what we do, how we work and why we lead with thinking rather than builds.
Not sure which service fits?
Tell us what you want people to do more of, and we’ll point you to the right starting point.