Poll of the month: Gamification definition

What do you think of the recent definition of Gartner about Gamification?

The gamification definition by Brian Burke of Gartner has already stirred a great debate online by gamification experts worldwide. So here is their suggested definition:

Gartner is redefining gamification as “the use of game mechanics and experience design to digitally engage and motivate people to achieve their goals”

The key elements of the definition are:

  • Game mechanics describes the use of elements such as points, badges and leaderboards that are common to many games.
  • Experience design describes the journey players take with elements such as game play, play space and story line.
  • Gamification is a method to digitally engage, rather than personally engage, meaning that players interact with computers, smartphones, wearable monitors or other digital devices, rather than engaging with a person.
  • The goal of gamification is to motivate people to change behaviors or develop skills, or to drive innovation.
  • Gamification focuses on enabling players to achieve their goals. When organizational goals are aligned with player goals, the organization achieves its goals as a consequence of players achieving their goals.

We would love to hear what you think on the question whether gamification is only for digital solutions or is it applicable elsewhere?

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