When does behavioural science become un-ethical?
At the weekend I read a rather disturbing article about the use of behavioural science and data analytics and how they had been manipulated to created the Brexit and Trump …
gamification design
Gamification of compliance
Compliance, is an area that applies to learning, to HR, to finance, to health, etc. It’s use is vast. The mere words you “must comply with the rules”, bring out …
Are you having hilarious conversations with voice activated tools?
Speech recognition as a tool for both augmented and virtual reality as well as more already available technology such as our mobile phones and devices such as Alexa, Echo and …
My learning gamification framework
The Learning Gamification Framework designed by An Coppens of Gamification Nation aims to give structure to the three levels of gamification design for learner engagement. It is a good base structure to consider gamification as part of learning design and learning experience building with a strong focus on results or proof of learning.
When to engage …
In employee engagement projects we are often asked by project sponsors, when do we need to engage with the employees. It seems like an ironic question given the nature of …
Value matching
In business, teams, relationships matching values is vital for it to work for the long run. In gamification it is no different. Unless you understand the values your target audience …