How to manage a gamification pilot test?
In our gamification design work we often recommend setting up a pilot test, to test that are design assumptions are indeed…
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Gamification for integration reasons
Our clients vary from the big multinationals to small and medium size enterprises. With the proliferations of apps and software access,…
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Core functionality is still required
In a recent client conversation, their imagination for game mechanics and fancy interactions was clouding the core functionality they were after…
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Rhetoric in gamification design
Gamification design often uses narrative and storytelling to allow the player to travel along a more meaningful engaging journey. The rhetoric…
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Learning design still matters with gamification
In the past year I have heard a few gamification experts claiming that traditional principles of learning design are dead and…
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When does behavioural science become un-ethical?
At the weekend I read a rather disturbing article about the use of behavioural science and data analytics and how they…
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