Breaking a design impasse
In gamification design, we often host a design thinking workshop, which generates deep discussion typically on why certain behaviours should be encouraged or discouraged, features added or not and much …
gamification design
What to think of when designing a gamified experience?
Gamification draws a lot of parallels with user experience design. In our company processes we definitely use a blend of both the field of game design, pure gamification and user …
Motivational considerations for tracking behaviour
Ever since I was a child I have had activity or action trackers that I created mainly with pen and paper. There was great satisfaction in filling another square in …
It’s all about the people…
People are the key driver in all gamification designs. In conferences, I spoke at relating to HR, Game thinking and design, the same message resonates deeply. What fascinates me in …
Hype management
Games especially those that go viral in their first release, the most recent one people may remember from last summer is Pokemon Go. People were downloading it left right and …
Principles of human attention
Our brain aims to make sense out of things, in order to do so it has created some tricks and whether we like it or not, we will all at …