Behind the scenes of gamification

Is gamification just a way to bust boredom? Gamification is a powerful tool to improve business processes and can assist in making interactions more engaging. But if busting boredom is …

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Gamification tools: player types

Player types are a vital part of gamification and understanding the motivations and behaviours of your target audience are key to designing a process that engages. Richard Bartle researched the …

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