The importance of listening to your end-users
We are currently running through initial user testing for one of our projects. We held a live and online review so far (and more to come) of what is still …
business gamification
What makes gamification fail?
Gamification in business has been tested by some organisations and proved incredibly successful yet in others, it has failed. What makes gamification fail? The reasons why failure can occur may …
What does gamification look like?
Lately, I have been networking far outside the circle of gamification enthusiasts and the general rule is that most people in business still don’t know what gamification is and what …
Storylines that work for business gamification
In gamification design, the narrative or storyline is often what makes a campaign or intervention stick together. Most great games, movies and books similarly have story arcs and plots that …
What are win conditions and end games in gamification design?
In both gamification design and game design, we want to know the end game from the early design phases onwards. The end game typically is constructed at the beginning based …
How to choose between a game or gamification?
How to choose between a game and gamification is often where our clients start asking us questions. A game typically takes places outside of a work process and gets players …