Feminine Gamification Viewpoint: Design perspectives
When designing your gamification solutions for ladies and gentlemen there are a few differences to take into account when it comes to look and feel of what you create.
What ladies want:
- Visuals that remind them of themselves, on their best day.
- Relatable stories that draw them in.
- Value for money now and in the long run
- Social sharing
What gentlemen want:
- Aspirational visuals
- Facts and proof matter!
- Solving today’s problem or need
- To be made look good and tell everyone about it
I am wondering where this table is sourced? I recall you saying that women are harder to design for, yet more loyal. What studies and research could I locate to explore this further?
Hi Natalie,
The infographic was drawn from several sources of research over time. In this Friday theme you will find quite a few pieces of research referenced in other blog posts. One to start with is a Danish study from Design People regarding female interaction, then other relevant work is from Uri Gneezy around competition