Persuasion triggers to drive behaviour
Cialdini researched and wrote about the power of persuasion and found that there are 6 universal rules to persuade. Here is the best summary of these principles: [video_player type=”embed” width=”560″ …
gamification design
How to manage a gamification pilot test?
In our gamification design work we often recommend setting up a pilot test, to test that are design assumptions are indeed correct and appropriate for the audience. In our design …
Gamification for integration reasons
Our clients vary from the big multinationals to small and medium size enterprises. With the proliferations of apps and software access, we often are asked to integrate several applications into …
Core functionality is still required
In a recent client conversation, their imagination for game mechanics and fancy interactions was clouding the core functionality they were after for their client base. It would be fun to …
Rhetoric in gamification design
Gamification design often uses narrative and storytelling to allow the player to travel along a more meaningful engaging journey. The rhetoric used by various characters, including the player can influence …
Learning design still matters with gamification
In the past year I have heard a few gamification experts claiming that traditional principles of learning design are dead and should be left to the side. By saying that, …