Gamification Mechanic Monday: Free Lunch
In sports tournaments when one of your opponents drops out for whatever reason, injury, illness, or other, players receive a walkover or bye to the next game. When a friend enters a competition and they win a prize for them and a few friends and you are one of the chosen few friends, you are also the beneficiary of a free lunch.
In business this can be a good tactic to invite people who wouldn’t normally engage with your brand together with someone who clearly does, because otherwise they wouldn’t have entered your challenge.
Where can you invite raving fans for your brand together with new non-brand aware players?
