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a question of gamification | A question of gamification podcast | Question of the week

Podcast 34: Is gamification different from game design for business?
ByAn Coppens 11/02/202009/10/2026 Reading Time: 5 minutes

Welcome to A Question of Gamification. My name is An Coppens. I’m the chief game changer at Gamification Nation, and the…

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6rem)}:root,:root:where(.kb-tokens){--kb-token--primitive--color--brand--primary:#ff6c2f;--kb-token--primitive--color--brand--secondary:#ff9062;--kb-token--primitive--color--brand--accent:#ED8936;--kb-token--primitive--color--brand--button:#3633e1;--kb-token--primitive--color--brand--button-hover:#2f2ffc;--kb-token--primitive--color--neutral--0:#ffffff;--kb-token--primitive--color--neutral--50:#f8f1ee;--kb-token--primitive--color--neutral--100:#f0e6e1;--kb-token--primitive--color--neutral--200:#E2E8F0;--kb-token--primitive--color--neutral--300:#CBD5E0;--kb-token--primitive--color--neutral--500:rgba(0,163,224,0.8);--kb-token--primitive--color--neutral--600:#00a3e0;--kb-token--primitive--color--neutral--700:rgba(60,16,83,0.94);--kb-token--primitive--color--neutral--900:#3c1053;--kb-token--primitive--color--notice--success:#38A169;--kb-token--primitive--color--notice--warning:#DD6B20;--kb-token--primitive--color--notice--error:#E53E3E;--kb-token--primitive--color--notice--info:#3182CE;--kb-token--primitive--color--transparent:transparent;--kb-token--primitive--dimension--spacing--xxs:0.5rem;--kb-token--primitive--dimension--spacing--xs:1rem;--kb-token--primitive--dimension--spacing--sm:1.5rem;--kb-token--primitive--dimension--spacing--md:2rem;--kb-token--primitive--dimension--spacing--lg:3rem;--kb-token--primitive--dimension--spacing--xl:4rem;--kb-token--primitive--dimension--spacing--xxl:5rem;--kb-token--primitive--dimension--spacing--3xl:6.5rem;--kb-token--primitive--dimension--spacing--4xl:8rem;--kb-token--primitive--dimension--spacing--5xl:10rem;--kb-token--primitive--dimension--gap--none:0rem;--kb-token--primitive--dimension--gap--xs:0.5rem;--kb-token--primitive--dimension--gap--sm:1rem;--kb-token--primitive--dimension--gap--md:2rem;--kb-token--primitive--dimension--gap--lg:4rem;--kb-token--primitive--dimension--font-size--sm:clamp(0.8rem, 0.73rem + 0.217vw, 0.9rem);--kb-token--primitive--dimension--font-size--md:clamp(1.1rem, 0.995rem + 0.326vw, 1.25rem);--kb-token--primitive--dimension--font-size--lg:clamp(1.75rem, 1.576rem + 0.543vw, 2rem);--kb-token--primitive--dimension--font-size--xl:clamp(2.25rem, 1.728rem + 1.63vw, 3rem);--kb-token--primitive--dimension--font-size--xxl:clamp(2.5rem, 1.456rem + 3.26vw, 4rem);--kb-token--primitive--dimension--font-size--xxxl:clamp(2.75rem, 0.489rem + 7.065vw, 6rem);--kb-token--primitive--dimension--radius--xs:0.125rem;--kb-token--primitive--dimension--radius--sm:0.25rem;--kb-token--primitive--dimension--radius--md:0.375rem;--kb-token--primitive--dimension--radius--lg:0.5rem;--kb-token--primitive--dimension--radius--xl:0.75rem;--kb-token--primitive--dimension--radius--2xl:1rem;--kb-token--primitive--dimension--radius--3xl:1.5rem;--kb-token--primitive--dimension--radius--full:9999px;--kb-token--primitive--dimension--border-width--sm:1px;--kb-token--primitive--dimension--border-width--md:2px;--kb-token--primitive--dimension--border-width--lg:4px;--kb-token--primitive--dimension--icon-size--sm:1rem;--kb-token--primitive--dimension--icon-size--md:1.5rem;--kb-token--primitive--dimension--icon-size--lg:2.25rem;--kb-token--primitive--fontSize--xs:0.64rem;--kb-token--primitive--fontSize--sm:0.8rem;--kb-token--primitive--fontSize--md:1rem;--kb-token--primitive--fontSize--lg:1.25rem;--kb-token--primitive--fontSize--xl:1.563rem;--kb-token--primitive--fontSize--2xl:1.953rem;--kb-token--primitive--fontSize--3xl:2.441rem;--kb-token--primitive--shadow--xs:0px 1px 2px 0px #1717171f;--kb-token--primitive--shadow--sm:0px 2px 4px 0px #1717171f;--kb-token--primitive--shadow--md:0px 2px 8px 0px #1717171f;--kb-token--semantic--color--text:var(--kb-token--primitive--color--neutral--900);--kb-token--semantic--color--text-muted:var(--kb-token--primitive--color--neutral--500);--kb-token--semantic--color--surface:var(--kb-token--primitive--color--neutral--0);--kb-token--semantic--color--surface-alt:var(--kb-token--primitive--color--neutral--50);--kb-token--semantic--color--border:var(--kb-token--primitive--color--neutral--200);--kb-token--semantic--color--border-hover:var(--kb-token--primitive--color--transparent);--kb-token--semantic--color--link:var(--kb-token--primitive--color--brand--primary);--kb-token--semantic--color--button-bg:var(--kb-token--primitive--color--brand--primary);--kb-token--semantic--color--button-text:var(--kb-token--primitive--color--neutral--0);--kb-token--semantic--color--button-bg-hover:var(--kb-token--primitive--color--brand--secondary);--kb-token--semantic--color--button-text-hover:var(--kb-token--primitive--color--neutral--0);--kb-token--semantic--color--button-border:var(--kb-token--primitive--color--transparent);--kb-token--semantic--color--icon:currentColor;--kb-token--semantic--color--icon-hover:var(--kb-token--primitive--color--brand--primary);--kb-token--semantic--color--rowlayout-bg:var(--kb-token--primitive--color--transparent);--kb-token--semantic--color--column-bg:var(--kb-token--primitive--color--transparent);--kb-token--semantic--color--column-bg-hover:var(--kb-token--primitive--color--transparent);--kb-token--semantic--color--image-bg:var(--kb-token--primitive--color--transparent);--kb-token--semantic--color--heading-bg:var(--kb-token--primitive--color--transparent);--kb-token--semantic--spacing--inline:var(--kb-token--primitive--dimension--spacing--md);--kb-token--semantic--spacing--block:var(--kb-token--primitive--dimension--spacing--lg);--kb-token--semantic--spacing--section:var(--kb-token--primitive--dimension--spacing--xl);--kb-token--semantic--spacing--media-padding:0;--kb-token--semantic--spacing--heading-padding:0;--kb-token--semantic--radius--control:3px;--kb-token--semantic--radius--media:0;--kb-token--semantic--radius--rowlayout:0;--kb-token--semantic--radius--column:0;--kb-token--semantic--radius--column-hover:0;--kb-token--semantic--radius--heading:0;--kb-token--semantic--border-width--default:var(--kb-token--primitive--dimension--border-width--sm);--kb-token--semantic--border-width--default-hover:0;--kb-token--semantic--border-width--media:0;--kb-token--semantic--border-width--button:0;--kb-token--semantic--border-style--default:none;--kb-token--semantic--border-style--default-hover:solid;--kb-token--semantic--border-style--button:solid;--kb-token--semantic--icon-size--default:var(--kb-token--primitive--dimension--icon-size--md);--kb-token--semantic--icon-size--icon:50px;--kb-token--semantic--font-size--control:1.125rem;--kb-token--semantic--font-size--heading:2rem;--kb-token--semantic--font-weight--control:normal;--kb-token--semantic--font-weight--heading:400;--kb-token--semantic--line-height--control:normal;--kb-token--semantic--line-height--heading:1.125;--kb-token--semantic--font-style--control:normal;--kb-token--semantic--text-transform--control:none;--kb-token--semantic--text-transform--heading:none;--kb-token--semantic--letter-spacing--control:0;--kb-token--semantic--letter-spacing--heading:0;--kb-token--semantic--shadow--card:0px 2px 8px 0px var(--kb-token--primitive--color--neutral--900);--kb-token--semantic--shadow--media:0px 0px 0px 0px var(--kb-token--primitive--color--transparent);--kb-token--semantic--shadow--button:0px 0px 0px 0px var(--kb-token--primitive--color--transparent);--kb-token--semantic--shadow--button-hover:0px 0px 0px 0px var(--kb-token--primitive--color--transparent);--global-kb-spacing-xxs:var(--kb-token--primitive--dimension--spacing--xxs,0.5rem);--global-kb-spacing-xs:var(--kb-token--primitive--dimension--spacing--xs,1rem);--global-kb-spacing-sm:var(--kb-token--primitive--dimension--spacing--sm,1.5rem);--global-kb-spacing-md:var(--kb-token--primitive--dimension--spacing--md,2rem);--global-kb-spacing-lg:var(--kb-token--primitive--dimension--spacing--lg,3rem);--global-kb-spacing-xl:var(--kb-token--primitive--dimension--spacing--xl,4rem);--global-kb-spacing-xxl:var(--kb-token--primitive--dimension--spacing--xxl,5rem);--global-kb-spacing-3xl:var(--kb-token--primitive--dimension--spacing--3xl,6.5rem);--global-kb-spacing-4xl:var(--kb-token--primitive--dimension--spacing--4xl,8rem);--global-kb-spacing-5xl:var(--kb-token--primitive--dimension--spacing--5xl,10rem);--global-kb-gap-none:var(--kb-token--primitive--dimension--gap--none,0rem);--global-kb-gap-xs:var(--kb-token--primitive--dimension--gap--xs,0.5rem);--global-kb-gap-sm:var(--kb-token--primitive--dimension--gap--sm,1rem);--global-kb-gap-md:var(--kb-token--primitive--dimension--gap--md,2rem);--global-kb-gap-lg:var(--kb-token--primitive--dimension--gap--lg,4rem);--global-kb-font-size-sm:var(--kb-token--primitive--dimension--font-size--sm,clamp(0.8rem, 0.73rem + 0.217vw, 0.9rem));--global-kb-font-size-md:var(--kb-token--primitive--dimension--font-size--md,clamp(1.1rem, 0.995rem + 0.326vw, 1.25rem));--global-kb-font-size-lg:var(--kb-token--primitive--dimension--font-size--lg,clamp(1.75rem, 1.576rem + 0.543vw, 2rem));--global-kb-font-size-xl:var(--kb-token--primitive--dimension--font-size--xl,clamp(2.25rem, 1.728rem + 1.63vw, 3rem));--global-kb-font-size-xxl:var(--kb-token--primitive--dimension--font-size--xxl,clamp(2.5rem, 1.456rem + 3.26vw, 4rem));--global-kb-font-size-xxxl:var(--kb-token--primitive--dimension--font-size--xxxl,clamp(2.75rem, 0.489rem + 7.065vw, 6rem))}:root,:root:where(.kb-tokens){--kb-token--preset--kadence-singlebtn--default--button-bg:var(--kb-token--semantic--color--button-bg);--kb-token--preset--kadence-singlebtn--default--button-text:var(--kb-token--semantic--color--button-text);--kb-token--preset--kadence-singlebtn--default--button-bg-hover:var(--kb-token--semantic--color--button-bg-hover);--kb-token--preset--kadence-singlebtn--default--button-text-hover:var(--kb-token--semantic--color--button-text-hover);--kb-token--preset--kadence-singlebtn--default--button-radius:var(--kb-token--semantic--radius--control);--kb-token--preset--kadence-singlebtn--default--button-border-width:var(--kb-token--semantic--border-width--button);--kb-token--preset--kadence-singlebtn--default--button-border-style:var(--kb-token--semantic--border-style--button);--kb-token--preset--kadence-singlebtn--default--button-border-color:var(--kb-token--semantic--color--button-border);--kb-token--preset--kadence-singlebtn--default--button-padding--top:0.4em;--kb-token--preset--kadence-singlebtn--default--button-padding--right:1em;--kb-token--preset--kadence-singlebtn--default--button-padding--bottom:0.4em;--kb-token--preset--kadence-singlebtn--default--button-padding--left:1em;--kb-token--preset--kadence-singlebtn--default--button-padding:var(--kb-token--preset--kadence-singlebtn--default--button-padding--top) var(--kb-token--preset--kadence-singlebtn--default--button-padding--right) var(--kb-token--preset--kadence-singlebtn--default--button-padding--bottom) var(--kb-token--preset--kadence-singlebtn--default--button-padding--left);--kb-token--preset--kadence-singlebtn--default--button-margin--top:0;--kb-token--preset--kadence-singlebtn--default--button-margin--right:0;--kb-token--preset--kadence-singlebtn--default--button-margin--bottom:0;--kb-token--preset--kadence-singlebtn--default--button-margin--left:0;--kb-token--preset--kadence-singlebtn--default--button-margin:var(--kb-token--preset--kadence-singlebtn--default--button-margin--top) var(--kb-token--preset--kadence-singlebtn--default--button-margin--right) var(--kb-token--preset--kadence-singlebtn--default--button-margin--bottom) var(--kb-token--preset--kadence-singlebtn--default--button-margin--left);--kb-token--preset--kadence-image--default--background:var(--kb-token--semantic--color--image-bg);--kb-token--preset--kadence-image--default--border:var(--kb-token--semantic--color--border);--kb-token--preset--kadence-image--default--borderWidth:var(--kb-token--semantic--border-width--media);--kb-token--preset--kadence-image--default--borderRadius:var(--kb-token--semantic--radius--media);--kb-token--preset--kadence-image--default--shadow:var(--kb-token--semantic--shadow--media);--kb-token--preset--kadence-image--default--padding:var(--kb-token--semantic--spacing--media-padding);--kb-token--preset--kadence-rowlayout--default--background:var(--kb-token--semantic--color--rowlayout-bg);--kb-token--preset--kadence-rowlayout--default--borderRadius:var(--kb-token--semantic--radius--rowlayout);--kb-token--preset--kadence-column--default--background:var(--kb-token--semantic--color--column-bg);--kb-token--preset--kadence-column--default--borderRadius:var(--kb-token--semantic--radius--column);--kb-token--preset--kadence-single-icon--default--color:var(--kb-token--semantic--color--icon);--kb-token--preset--kadence-single-icon--default--size:var(--kb-token--semantic--icon-size--icon);--kb-token--preset--kadence-advancedheading--default--background:var(--kb-token--semantic--color--heading-bg);--kb-token--preset--kadence-advancedheading--default--padding:var(--kb-token--semantic--spacing--heading-padding);--kb-token--preset--kadence-advancedheading--default--borderColor:var(--kb-token--semantic--color--border);--kb-token--preset--kadence-advancedheading--default--borderWidth:var(--kb-token--semantic--border-width--default);--kb-token--preset--kadence-advancedheading--default--borderRadius:var(--kb-token--semantic--radius--heading);--kb-token--preset--kadence-advancedheading--default--borderStyle:var(--kb-token--semantic--border-style--default)}.wp-block-kadence-singlebtn.kb-preset--default{--kb-btn-radius:var(--kb-token--preset--kadence-singlebtn--default--button-radius);--kb-btn-border-width:var(--kb-token--preset--kadence-singlebtn--default--button-border-width);--kb-btn-border-style:var(--kb-token--preset--kadence-singlebtn--default--button-border-style);--kb-btn-border-color:var(--kb-token--preset--kadence-singlebtn--default--button-border-color);--kb-btn-padding:var(--kb-token--preset--kadence-singlebtn--default--button-padding);--kb-btn-margin:var(--kb-token--preset--kadence-singlebtn--default--button-margin)}.wp-block-kadence-singlebtn.kb-preset--outline{--global-palette-btn-bg:unset;--global-palette-btn:unset;--global-palette-btn-bg-hover:unset;--global-palette-btn-hover:unset;--kb-btn-radius:unset;--kb-btn-padding:unset;--kb-btn-margin:unset;--kb-btn-border-width:unset;--kb-btn-border-style:unset;--kb-btn-border-color:unset;--kb-btn-shadow:unset;--kb-btn-shadow-hover:unset}.wp-block-kadence-singlebtn.kb-preset--theme-base{--global-palette-btn-bg:unset;--global-palette-btn:unset;--global-palette-btn-bg-hover:unset;--global-palette-btn-hover:unset;--kb-btn-radius:unset;--kb-btn-padding:unset;--kb-btn-margin:unset;--kb-btn-border-width:unset;--kb-btn-border-style:unset;--kb-btn-border-color:unset;--kb-btn-shadow:unset;--kb-btn-shadow-hover:unset}.wp-block-kadence-singlebtn.kb-preset--theme-secondary{--global-palette-btn-bg:unset;--global-palette-btn:unset;--global-palette-btn-bg-hover:unset;--global-palette-btn-hover:unset;--kb-btn-radius:unset;--kb-btn-padding:unset;--kb-btn-margin:unset;--kb-btn-border-width:unset;--kb-btn-border-style:unset;--kb-btn-border-color:unset;--kb-btn-shadow:unset;--kb-btn-shadow-hover:unset}.wp-block-kadence-image.kb-preset--default{--kb-img-bg:var(--kb-token--preset--kadence-image--default--background);--kb-img-border-color:var(--kb-token--preset--kadence-image--default--border);--kb-img-border-width:var(--kb-token--preset--kadence-image--default--borderWidth);--kb-img-radius:var(--kb-token--preset--kadence-image--default--borderRadius);--kb-img-shadow:var(--kb-token--preset--kadence-image--default--shadow);--kb-img-padding:var(--kb-token--preset--kadence-image--default--padding)}.wp-block-kadence-rowlayout.kb-preset--default{--kb-row-bg:var(--kb-token--preset--kadence-rowlayout--default--background);--kb-row-radius:var(--kb-token--preset--kadence-rowlayout--default--borderRadius)}.wp-block-kadence-column.kb-preset--default{--kb-col-bg:var(--kb-token--preset--kadence-column--default--background);--kb-col-radius:var(--kb-token--preset--kadence-column--default--borderRadius)}.wp-block-kadence-single-icon.kb-preset--default{--kb-icon-color:var(--kb-token--preset--kadence-single-icon--default--color);--kb-icon-size:var(--kb-token--preset--kadence-single-icon--default--size)}.wp-block-kadence-advancedheading.kb-preset--default{--kb-heading-bg:var(--kb-token--preset--kadence-advancedheading--default--background);--kb-heading-padding:var(--kb-token--preset--kadence-advancedheading--default--padding);--kb-heading-border-c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Podcast 34: Is gamification different from game design for business?

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