What is social media teaching us about social gamification?
Social media has been encouraging and enticing us into certain behaviours through the means of gamification and behavioural nudging, which in…
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Gamification stuff we love: Zoho CRM gamification
Gamification stuff we love: Zoho CRM gamification Some time ago, I invested in Zoho CRM (customer relationship management) software after testing…
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What is gamification in marketing?
What is gamification in marketing or what could gamification look like for a marketing process? We recently took part in a…
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Is gamification dead when the market keeps growing?
In the past number of years and especially this year, several magazines, fellow experts etc have called gamification dead. Yet, all…
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How to use gamification for performance improvement
How can you use gamification for performance improvement? To answer this question we must first define performance. In every company, you…
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Competition or collaboration for employee engagement: what should you choose?
Competition or collaboration are often seen as the polar opposites of gamification design. Making a choice between them may often be what…
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