Long-term loyalty through gamified engagement and retention
Long-term relationships save you money in both client acquisition as well as recruitment. It takes creative engagement strategies to keep nudging your clients to take more action and the same goes for your employees. Building habits for productivity, and regular action sprinkled in with a dose of fun is how we like to encourage retention of your best people as well as what they learn. Check out how this has played out for some of our clients
Stimulating customer loyalty with quiz campaigns
Lead generation
Quizzes and games on social media to attract new customers to your business, whilst at the same time segmenting them into groups based on their preferences. Allowing you to target market and personalise your message better and increase trust in your brand.
Retailer partners with other brands they know their clients love to deliver seasonal campaigns
Solution
A leading Swedish supermarket chain partners with brands in garden equipment, travel, and hotel business to offer seasonal promotions to their loyalty program subscribers. Joint gamified quizzes drive clients to their reward-heavy quizzes.
Results
Depending on the reward on offer to quiz players whether they receive loyalty points which have a true value or discounts or free partner goods, our client get’s 80% of players to complete their quiz games, 60% play more than once and typically 70-80% leave their details to collect the prize or be in with a chance to win.
A leading search engine wanted to deliver their VIP training day for agency resellers online
Solution
We created a gamified online learning experience that progressed with varying levels of intensity over 6 months. Engagement and completion were the core objectives.
Results
90% of participants completed all of the learning materials online and 80% completed all the tasks required to earn certification. They all went on to compete for some coveted agency implementation performance prizes.
Encouraging carbon-friendly and healthy behaviours among citizens of a smart city
Solution
Carbon 0 Commute was created for citizens living within 7km of ther place of work or school, helping them choose the carbon-friendliest and healthiest options through peer to peer challenges.
Results
Following the app’s successful development, there has been much interest from other cities looking for a similar application.
A financial institute wants to improve their existing client referral scheme
Solution
We designed a fun digital referral scheme involving a bonus which would be awarded to both the referral givers and receivers.
Results
Following the successful rollout of the campaign, the client has seen increased engagement and referrals.
Teaching children about CO2 emissions and how they impact the environment
Solution
We put together a mini-game about car exhaust emissions and how they can cause pollution.
Results
The game was incorporated into a climate awareness campaign and raised curiosity levels about pollution and the environment.
Educating insurance sales agents about cyber security
Solution
We crafted a collaborative board game for use during training sessions. Teams used a dice and cards to defend a chosen business against cyber attacks.
Results
80% increase in confidence of sales agents, active retention of scenarios to give them talking points with clients. The project won the Excellence in No-tech Gamification Design award at GamiCon Chicago. We continue to build extension packs to the game.
Explaining gamification and game design to people who don’t play or don’t like games.
Solution
This card deck is used in workshops and has helped to explain the steps in the game design process.
Results
Significant improvements in the understanding of the game design process were observed. The cards have really helped people visualise how gamification would work for their own organisation.
Our Solutions
Playbook Creation
All of our client work starts with Playbook Creation. We explore what will work for your program that helps you decide if gamification will work or not for your business. We will help build a business case if it is indeed a recommended solution
Playerence.com gamified quizzes
Playerence.com is our gamified quiz platform, where you can create gamified quizzes for lead generation, customer engagement and loyalty or we can do it for you with our quiz design packages
