Gamification stuff we love: Auggies 2016
Today and tomorrow I will be at the Savage Marketing Conference in Amsterdam and in my talk I will be speaking about gamification, virtual and augmented reality; so I decided today to focus on some of the Auggie finalists for marketing with augmented reality.
The Auggies are like the Oscars for augmented reality projects. The results have been voted on and winners will be announced tonight, when we sleep in Europe. Here are the finalist entries for the use of augmented reality in marketing campaigns, let us know in the subsequent poll, which would be your winner.
Finalist 1: Blessing from Monkey King by Visionstar/SightPlus
In the Chinese New Year, banknote in red pocket is a tradition way to present the best wishes to family and friends. However, in this year of monkey, an unique limited edition banknote is facing the world. It is a combination of augmented reality technology and marvelous traditional stories of Monkey King. It raises unprecedented trend and turn out to be an extraordinary campaign.
Finalist 2: MSC Cruises “Immersive Catalogue” by Axed Group / Inglobe Technologies
Imagine browsing your cruise to get a feel for your experience?
Finalist 3: HiLo School Coloring by AR&Co
For this year, 2016, HiLo wanted to offer something different by adding technological and educational features within the competition. AR&Co created an Augmented Reality mobile application that can bring the HiLo School characters and environments come to life off their black and white coloring sheets. With this HiLo School Drawing app, Users can view the characters from the image that they’ve colored in to appear alive right in their real-life surroundings, with their colors just like how the Users have hand-drawn on paper. Users can also keep their works of art through the photo feature found inside the app. This app has been downloaded by 1000 over Users within days of being published on Google Play.
Finalist 4: Hector&Karger RE_ALITY with Tap2C app and VIVA!moda by Tap2C, Hector&Karger, Edipresse Polska
Hector&Karger, the label of the designer duo Hektor Świtalski and Robert Karger, presented their new Fall/Winter 2015/2016 collection in an entirely new dimension. Hector & Karger RE_ALITY is world’s first interactive fashion lookbook, fully realized in augmented reality. Each element of the collection was photographed in the special installation involving over 80 cameras. The pictures have been converted into 3D models and adjusted to a mobile app. Now those figures can be viewed from every angle!
The designers prepared a special online version of their 3D lookbook exclusively for Elle.pl. Each user of the website has now a chance to experience fashion in augmented reality. All they have to do is download the app on their smartphones and scan the pictures. Thanks to the use of a different rotation of the 3D models, every user of Elle.pl can see a close-up of a given figure; that is the effect of the model sticking out of the computer screen.
Finalist 5: Dutch Lady Flying Farm by AR&Co
Dutch Lady milk allows children in Vietnam to play on a smartphone in a Dutch farm setting, whilst continuing to tell the brand story.
Finalist 6: Engen | South Africa: AR Game by Zappar
Spend R30 on your shop at any Engen QuickStop in South Africa and get a “zapcode” printed on your till receipt.
Scanning this with the Zappar app launches the Rocket Racer augmented reality game with a new level unlocked each week.
Have a look at each of the entries and then enter your winning choice in our poll. On Friday we will add the official winner to this blog post, so this leaves you two full days to vote.