Every engagement challenge is different. The solution should be too.
We’ve spent over a decade solving engagement problems across learning, recruitment, marketing, loyalty, and sales enablement. What we’ve found: the same patterns come up again and again. Different sectors, different audiences — but the same human motivations underneath.
So we built five playbooks. Each one tackles a specific engagement challenge using our combined gamification + AI methodology. Each one works across sectors, because motivation doesn’t care what industry you’re in.
Below: what the five playbooks cover, how we deliver them, and the options for working with us.
What Exactly Is a Playbook?
A Playbook is your strategic blueprint for designing engaging experiences that people actually want to be part of.
Think of it the way a sports team thinks of their game plan. A Playbook names the goal, the mechanics, the plays, and the signals for when to run each one. It turns engagement from a guessing game into a coached system.
Each Playbook gives you clarity on:
- what drives your users or employees
- how to increase participation and motivation
- where to remove friction and improve flow
- which behavioural and gamification principles apply to your goal
- how AI can support efficiency or personalisation
- how to design experiences that are ethical, inclusive, and human-centred
Every Playbook includes actionable plays — practical steps you can implement immediately to improve engagement or productivity.
Depending on the version you choose, your Playbook may also include:
- surveys
- workshops
- co-creation sessions
- behavioural analysis
- stakeholder interviews
(These apply to Done-With-You and Made-For-You Playbooks.)
Who Is a Playbook For?
A Playbook is for teams that know engagement matters but are tired of guessing at what works. If any of the following sound like you, you’re in the right place:
• L&D and HR leaders whose onboarding, training, or culture programmes stall at completion rates nobody’s proud of
• Marketing and growth teams looking for lead generation and conversion without dark patterns
• Product and UX teams designing habit-forming experiences that hold up to ethical scrutiny
• Customer success and community leaders trying to build loyalty that outlasts the discount
• Founders and senior leaders who want a coherent engagement strategy across their whole company — not five tools pulling in five directions
If your challenge doesn’t fit neatly into one Playbook, a Pathway may be the right answer — we’ll come to that below.
The Five Playbooks
1. Habit Building
The challenge: Your people start strong and drop off. Onboarding stalls after week two. Training completion hovers at 25%. New processes get ignored after the launch buzz fades.
What this playbook solves: Designing experiences that turn first actions into lasting behaviours — using progression systems, streak mechanics, and AI-triggered nudges that adapt to each person’s pace.
Where it works: Employee onboarding · L&D programme completion · Health & wellness behaviour change · Process adoption · App engagement
The evidence: Gamified onboarding programmes achieve 90% completion versus 25% for traditional approaches. Habit loop design grounded in behavioural science creates engagement that sustains beyond the novelty phase.
2. Curiosity & Awareness
The challenge: You need people to notice, explore, and care — before you ask them to act. Your campaigns get attention but not understanding. Your brand message isn’t landing.
What this playbook solves: Designing discovery experiences that reward exploration and build genuine interest — using quiz mechanics, reveal-and-reward patterns, and AI-powered content personalisation.
Where it works: Brand awareness campaigns · Product education · Event engagement · Museum and cultural experiences · Public health campaigns · Internal communications
The evidence: Gamified quizzes generate 8 minutes of average brand engagement versus 15 seconds on a typical web page. When curiosity is rewarded, people learn 40% more than when information is simply presented.
3. Shopping & Conversion (EARN)
The challenge: People browse but don’t buy. Leads go cold. Your funnel converts at 2% and you’re spending more to get the same results.
What this playbook solves: Designing conversion journeys that feel like play, not pressure — using the EARN framework (Engage, Attract, Retain, Nudge) with AI-personalised pathways that adapt to each buyer’s motivation.
Where it works: E-commerce conversion · Lead generation · Event sign-ups · Subscription trials · Retail foot traffic · Financial product comparison
The evidence: Playerence-powered campaigns consistently deliver 45% average conversion from player to lead. SJ generates 150+ qualified leads per day through gamified campaigns. Nova Lund captured 531 contact details in a single retail campaign.
4. Trust & Loyalty
The challenge: Getting people in the door is one thing. Keeping them is the expensive problem. Your loyalty programme feels transactional. Churn is steady. Customers leave for a 5% discount elsewhere.
What this playbook solves: Designing retention systems built on genuine value exchange — using purpose-driven progression, community mechanics, and AI that detects disengagement before it becomes churn.
Where it works: Customer loyalty programmes · Employee retention · Community building · Membership organisations · Subscription retention · Alumni engagement
The evidence: Customers who feel emotionally connected have 306% higher lifetime value (Motista research). The insurance board game we designed increased sales agent confidence by 80% — because trust-building works for internal audiences too.
5. Learner Results (PROVE IT)
The challenge: People complete the training but can’t apply what they learned. Assessment feels like a test, not a tool. You can’t prove capability gain to the business.
What this playbook solves: Designing learning experiences that measure and develop real capability — using our PROVE IT framework with scenario-based challenges, spaced repetition, and AI-adaptive difficulty that meets each learner where they are.
Where it works: Corporate L&D · Compliance training · Professional certification · Skills assessment · Sales enablement · Technical training
The evidence: The search engine client achieved 90% learning completion and 80% professional certification through gamified VIP training. Scenario-based assessment measures what people can do, not just what they remember — which is what the business actually needs.
Not Sure Which Playbook?
Take the free Engagement Assessment. Five minutes, no email required. You’ll see which of the five challenges is costing you most — and which playbook to start with.
How We Deliver: Choose Your Path
Every Playbook is available at the level that fits your team, your budget, and your ambition. Start with a free summary. Go deeper when you’re ready.
Free: Playbook Summary
A concise overview of the playbook — the challenge it solves, the key mechanics, and a self-assessment to see where you stand. No email required.
Playbook Guide (€97)
The full playbook in digital format. Research-backed methodology, game mechanics that work, AI enhancement opportunities, inclusive design considerations, and recommended engagement loops — everything except the hands-on implementation support
DIY Guided Implementation Playbook (€997)
The playbook plus the tools to execute it yourself. AI prompt templates, no-code workflow blueprints, Playerence configuration guides, and a 60-minute kickoff call to map the playbook to your specific context. You run the implementation — we make sure you start with the right plan.
Group Programme (€2,497 per company)
One process, done properly. Pick one Playbook and work through it in a guided cohort of up to 12 companies. Four weekly live sessions with An, peer learning, shared implementation challenges, and individual feedback on your design. Everyone focuses on the same engagement challenge — you leave with a tested approach ready to implement.
Pathways: When One Playbook Isn’t Enough
Some engagement problems can’t be solved by one Playbook alone. Your onboarding feeds your habit loop. Your habit loop feeds your loyalty. Your loyalty feeds your brand. When the challenge spans multiple Playbooks, you need a Pathway — a tailored journey that sequences the right Playbooks in the right order for your business.
Pathways are delivered two ways: Done With You, where we design and you implement with guided support; and Done For You, where we design, build, and deploy the full solution.
Done With You Pathway (Coached Program)
We guide you step-by-step as you build your own Playbook.
Your priorities, your sequence. A Pathway is a tailored journey across multiple Playbooks. We assess your engagement landscape and build a prioritised approach — sequenced to your company’s specific challenges, audiences, and constraints. Strategy workshop, framework selection, implementation roadmap, and AI-powered tools built during the engagement. Your team does the implementation; we make sure they’re building the right things in the right order. Includes 60 days of async support.
Perfect for:
- Leaders who want expert support
- Teams who are coachable and goal-driven
- Companies who want to involve internal stakeholders
- Organisations wanting to learn the Playbook method
What’s included:
- Live coaching sessions
- Step-by-step Playbook creation framework
- Feedback on your drafts and ideas
- Templates, behavioural insights, and practical tools
- Inclusive design guidance
- Optional team workshops
Investment
From €5,997 depending on scope
Done For You Pathway (Bespoke Strategy)
Your full engagement strategy — researched, designed, and delivered for you.
This is our flagship service.
The full Pathway, delivered. We design, build, and deploy the solution across the Playbooks that matter most for your business. Engagement strategy, gamified experiences on Playerence, AI workflows, CRM integration, ongoing optimisation. You get a complete strategy not a presentation.
Perfect for:
- Medium to large organisations
- Complex engagement or behaviour challenges
- Teams with limited time or bandwidth
- Leaders needing a business case for stakeholders
- Cross-functional projects
What’s included:
- Full discovery: surveys, interviews, workshops
- Behavioural and motivational analysis
- Ethical gamification + AI opportunities
- User journey and engagement mapping
- Clear implementation roadmap
- Actionable plays with KPIs
- Presentation-ready documents for your stakeholders
- Optional implementation support
Investment:
From €10,000 + depending on scope.
What Happens After Your Playbook
A Playbook is the strategy. Implementation is the next play. Once you have your Playbook, there are four ways to bring it to life — and you get to choose the one that fits your team, your budget, and your appetite for building.
- Build a custom solution — when you need something that doesn’t exist yet. We design and develop a bespoke engagement experience on Playerence or your platform of choice, shaped exactly around your Playbook.
- Implement using existing tools — when off-the-shelf solutions will do the job. We help you pick the right gamification, LMS, or engagement tools and configure them to deliver on the Playbook.
- Configure your current tools — when the tech is already in place but it’s not earning its keep. We work with your existing stack to adjust flows, mechanics, AI prompts, and copy so the Playbook actually lands with your audience.
- Do it yourself — when you have a capable team and just need the blueprint. The Playbook Guide (€97) and DIY Guided (€997) tiers give you everything you need to run the plays in-house, supported by AI prompts, templates, and a kickoff call if you pick the guided tier.
Already Know Your Challenge? Start Here
Need content fast?
The AI Content Sprint (£497) gives you 2 weeks worth of engagement content aligned with your chosen outcome and in your voice. → Learn more
Want the platform?
Playerence is our AI-powered engagement platform, built on the same ethical principles we consult on. SaaS plans from €27/month. → Visit Playerence
Need a workshop?
Half-day intensive. Your team learns the basics, builds a prototype or workflow, and leaves with a playable proof of concept. From €5,000. → Enquire about workshops
12-month programme?
Ongoing combined strategy and implementation. New campaigns monthly, AI optimisation, engagement measurement. The system gets smarter each month. → Discuss a programme
For Your CFO: The Bottom Line
Engagement drives retention. Retention drives lifetime value. Every engagement we design has business outcomes you can measure.