Do you want to create engagement for your existing content?

In learning gamification we often receive the request to create engagement for the existing content. Either hosted on a learning management system, a website, SharePoint, or other content management systems. The missing information typically is, why are your people not using it? Here are the steps I recommend before even entering into any gamification design work.

Is it their objective?

In the corporate world, a lot of focus is put on achieving job objectives or key result, key performance indicators. Very rarely do they include, consume existing learning content. Nor would that actually make a lot of sense if the content is not specifically addressing performance outcomes the individual has to deliver on for their day job.

In most companies, you have a spread of individuals are at different stages of their development and for some, the existing content is not actually relevant or helpful. And for some individuals, it isn’t clear that a certain piece of content may address their performance issue.

In our work with larger organisations, we often find that this mismatch in objectives is at the core of content not being used. People just want to keep their head down and get their day job done. It is only when they are truly stuck and nobody is around that searching for content becomes a must do. Very likely their first port of call is not internal but rather a search engine online.

Can they find it with their search terms?

When the learning and development team is closely aligned with the business and working to provide specific support to create business outcomes, the problem is often findability. How learning describes a solution, may not be the way an employee searches for it and hence never finds. I personally feel there is a case to be made for find optimisation of internal content libraries, in a similar way how websites use search engine optimisation to be found for relevant content.

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