Gamification as a brand awareness tool
In the lead up to Christmas the airline Norwegian is running a campaign to raise awareness of its many destinations amongst subscribers of their loyalty program. It comes in the …
gamified marketing
Fiat YouWear App fun example of gamification
Fiat YouWear: Fun example of Gamification Earlier this week I was at a networking event and I ended up having to teach what gamification is all about. For …
What is gamification in marketing?
What is gamification in marketing or what could gamification look like for a marketing process? We recently took part in a challenge which addressed exactly this question, how can we gamify …
Gamification stuff we love: Zappar
Gamification stuff we love: Zappar Ever felt like bringing a bit of augmented reality to your writing, your apps or your events? Well with the Zappar create and studio apps, …
Gamification stuff we love: Hooptap
Gamification stuff we love: Hooptap Yesterday I had the privileges of a great demo of the Hooptap platform and solutions for gamification. I have to say it was impressive. I …
Gamification stuff we love: Chennai Express
Gamification stuff we love: Chennai Express Movie marketing is becoming increasingly engaging and can mean the make or break of a movie. In India the movie Chennai Express became a …