Every engagement challenge is different. The solution should be too.
We’ve spent over a decade solving engagement problems across learning, recruitment, marketing, loyalty, and sales enablement. What we’ve found: the same patterns come up again and again. Different sectors, different audiences — but the same human motivations underneath.
So we built five playbooks. Each one tackles a specific engagement challenge using our combined gamification + AI methodology. Each one works across sectors, because motivation doesn’t care what industry you’re in.
Below: what the five playbooks cover, how we deliver them, and the options for working with us.
The Five Playbooks
1. Habit Building
The challenge: Your people start strong and drop off. Onboarding stalls after week two. Training completion hovers at 25%. New processes get ignored after the launch buzz fades.
What this playbook solves: Designing experiences that turn first actions into lasting behaviours — using progression systems, streak mechanics, and AI-triggered nudges that adapt to each person’s pace.
Where it works: Employee onboarding · L&D programme completion · Health & wellness behaviour change · Process adoption · App engagement
The evidence: Gamified onboarding programmes achieve 90% completion versus 25% for traditional approaches. Habit loop design grounded in behavioural science creates engagement that sustains beyond the novelty phase.
2. Curiosity & Awareness
The challenge: You need people to notice, explore, and care — before you ask them to act. Your campaigns get attention but not understanding. Your brand message isn’t landing.
What this playbook solves: Designing discovery experiences that reward exploration and build genuine interest — using quiz mechanics, reveal-and-reward patterns, and AI-powered content personalisation.
Where it works: Brand awareness campaigns · Product education · Event engagement · Museum and cultural experiences · Public health campaigns · Internal communications
The evidence: Gamified quizzes generate 8 minutes of average brand engagement versus 15 seconds on a typical web page. When curiosity is rewarded, people learn 40% more than when information is simply presented.
3. Shopping & Conversion (EARN)
The challenge: People browse but don’t buy. Leads go cold. Your funnel converts at 2% and you’re spending more to get the same results.
What this playbook solves: Designing conversion journeys that feel like play, not pressure — using the EARN framework (Engage, Attract, Retain, Nudge) with AI-personalised pathways that adapt to each buyer’s motivation.
Where it works: E-commerce conversion · Lead generation · Event sign-ups · Subscription trials · Retail foot traffic · Financial product comparison
The evidence: Playerence-powered campaigns consistently deliver 45% average conversion from player to lead. SJ generates 150+ qualified leads per day through gamified campaigns. Nova Lund captured 531 contact details in a single retail campaign.
4. Trust & Loyalty
The challenge: Getting people in the door is one thing. Keeping them is the expensive problem. Your loyalty programme feels transactional. Churn is steady. Customers leave for a 5% discount elsewhere.
What this playbook solves: Designing retention systems built on genuine value exchange — using purpose-driven progression, community mechanics, and AI that detects disengagement before it becomes churn.
Where it works: Customer loyalty programmes · Employee retention · Community building · Membership organisations · Subscription retention · Alumni engagement
The evidence: Customers who feel emotionally connected have 306% higher lifetime value (Motista research). The insurance board game we designed increased sales agent confidence by 80% — because trust-building works for internal audiences too.
5. Learner Results (PROVE IT)
The challenge: People complete the training but can’t apply what they learned. Assessment feels like a test, not a tool. You can’t prove capability gain to the business.
What this playbook solves: Designing learning experiences that measure and develop real capability — using our PROVE IT framework with scenario-based challenges, spaced repetition, and AI-adaptive difficulty that meets each learner where they are.
Where it works: Corporate L&D · Compliance training · Professional certification · Skills assessment · Sales enablement · Technical training
The evidence: The search engine client achieved 90% learning completion and 80% professional certification through gamified VIP training. Scenario-based assessment measures what people can do, not just what they remember — which is what the business actually needs.
How We Deliver: Choose Your Path
Every playbook is available at the level that fits your team, your budget, and your ambition. Start with a free summary. Go deeper when you’re ready.
Free: Playbook Summary
A concise overview of the playbook — the challenge it solves, the key mechanics, and a self-assessment to see where you stand.
Playbook Guide (€97)
The full playbook in digital format. Research-backed methodology, game mechanics that work, AI enhancement opportunities, inclusive design considerations, and recommended engagement loops — everything except the hands-on implementation support.
DIY Guided (€997)
The playbook plus the tools to execute it yourself. AI prompt templates, no-code workflow blueprints, Playerence configuration guides, and a 60-minute kickoff call to map the playbook to your specific context. You run the implementation — we make sure you start with the right plan.
Group Programme (€2,497 per company)
One process, done properly. Pick one playbook and work through it in a guided cohort of up to 12 companies. Four weekly live sessions with An, peer learning, shared implementation challenges, and individual feedback on your design. Everyone focuses on the same engagement challenge — you leave with a tested approach ready to implement. Runs quarterly — next cohort dates announced on LinkedIn and email list.
Done With You (from €5,997)
Your priorities, your sequence. We assess your engagement landscape and build a prioritised approach across multiple playbooks — tailored to your company’s specific challenges, audiences, and constraints. Strategy workshop, framework selection, implementation roadmap, and AI-powered tools built during the engagement. Your team does the implementation; we make sure they’re building the right things in the right order. Includes 60 days of async support.
Done For You (from €10,000)
We design, build, and deploy the full solution. Engagement strategy, gamified experiences on Playerence, AI workflows, CRM integration, ongoing optimisation. You get a working product, not a presentation. Typically €10,000–€50,000+ depending on complexity and duration.
Not Sure Which Playbook?
Take the free Engagement Assessment. Five minutes, no email required. You’ll see which of the five challenges is costing you most — and which playbook to start with.
Already Know Your Challenge? Start Here
Need content fast?
The AI Content Sprint (£497) gives you 2 weeks worth of engagement content aligned with your chosen outcome and in your voice. → Learn more
Want the platform?
Playerence is our AI-powered engagement platform, built on the same ethical principles we consult on. SaaS plans from €27/month. → Visit Playerence
Need a workshop?
Half-day intensive. Your team learns the basics, builds a prototype or workflow, and leaves with a playable proof of concept. From €5,000. → Enquire about workshops
12-month programme?
Ongoing combined strategy and implementation. New campaigns monthly, AI optimisation, engagement measurement. The system gets smarter each month. → Discuss a programme
For Your CFO: The Bottom Line
Engagement drives retention. Retention drives lifetime value. Every engagement we design has business outcomes you can measure.