Are you putting users at a disadvantage with a one size fits all strategy?
In our office, we were chatting about the game Fortnite and how I was trying to learn how to play it by using an iPad. My character can jump out …
inclusive gamification design
Feminine gamification viewpoint: persona testing
Last week at the gamification world congress I hosted a workshop on inclusive gamification design. We used 6 different persona to test if they could use a chosen gamified tool …
Inclusive by design
When I started out in gamification, I wanted to make my designs inclusive by design. One of the main drivers behind this was that what I had seen up until …
When does behavioural science become un-ethical?
At the weekend I read a rather disturbing article about the use of behavioural science and data analytics and how they had been manipulated to created the Brexit and Trump …
Are you having hilarious conversations with voice activated tools?
Speech recognition as a tool for both augmented and virtual reality as well as more already available technology such as our mobile phones and devices such as Alexa, Echo and …