Are you putting users at a disadvantage with a one size fits all strategy?
In our office, we were chatting about the game Fortnite and how I was trying to learn how to play it…
Feminine gamification viewpoint: persona testing
Last week at the gamification world congress I hosted a workshop on inclusive gamification design. We used 6 different persona to…
Inclusive by design
When I started out in gamification, I wanted to make my designs inclusive by design. One of the main drivers behind…
When does behavioural science become un-ethical?
At the weekend I read a rather disturbing article about the use of behavioural science and data analytics and how they…
Are you having hilarious conversations with voice activated tools?
Speech recognition as a tool for both augmented and virtual reality as well as more already available technology such as our…
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