Is designing for ladies niche or essential?
An article in the Guardian a few weeks ago triggered my question whether designing for ladies is still considered niche as opposed to essential? The article’s name “The deadly truth …
gender differences
Feminine gamification viewpoint: maternal hobby?
Feminine gamification viewpoint: maternal hobby? In our series on the research from Phillips and Hall on women in STEM another bias women have to deal with is the assumption that …
Feminine gamification viewpoint: Competition between women
Feminine Gamification Viewpoint: Competition between women In our Feminine Gamification Viewpoint posts we have mainly focused on differences between both genders, this week however I want to zone in to …
Feminine Gamification Viewpoint: Consumer Differences
Feminine Gamification Viewpoint: Consumer Differences Women are the main decision makers when it comes to shopping, below is an interesting infographic illustrating some of the differences thanks to the people at …
Feminine gamification viewpoint: like-ability
Feminine gamification viewpoint: like-ability With gamification often including voting and rating of thoughts, suggestions and occasionally also people, the research done in regards to like-ability and success and how this …
Feminine gamification viewpoint: Why apps for ladies are a good investment of your time?
Feminine gamification viewpoint: Why apps for ladies are a good investment of your time? I have been approached a number of times to review apps, when I then give feedback on …