How to save time and money with your gamification project
Lately, we have been receiving a lot of requests for urgent campaigns. Already inherent in the word campaign is typically short-term thinking…
Practicalities and objectives rule over semantics
Allocating meaning to words is always fun, especially when it comes to new words and terminology. Gamification is a case in…
Endings
With another year fast coming to its end, it seems appropriate to write about endings. In movies, you know that some…
What to learn when you are at the top of your game?
As a leadership trainer, I often heard the question: “what should our senior leaders still learn?”. To me that always sounded…
Gamified training for a specific skill
In a recent proposal, I was asked to come up with a competitive and fun way to train people to be…
What marketing tools can bring to gamified engagement?
Marketing as a field has been involved in drumming up brand awareness, engagement and loyalty for years. It is then also…
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