Storylines that work for business gamification
In gamification design, the narrative or storyline is often what makes a campaign or intervention stick together. Most great games, movies…
What are win conditions and end games in gamification design?
In both gamification design and game design, we want to know the end game from the early design phases onwards. The…
Is designing for ladies niche or essential?
An article in the Guardian a few weeks ago triggered my question whether designing for ladies is still considered niche as…
Protecting against the dark side of play
As I am going through the umpteenth revision of contracts around the intellectual property with the backdrop of having had my…
Are collaboration and competition mutually exclusive?
It’s a pretty obvious question to ask whether collaboration and competition are mutually exclusive, I admit. In gamification design when you…
Why understanding the process is key for gamification design
Gamification design is often applied to a business process and in order to come up with an engaging design, we need…
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