Nudging towards success
Achievement whether it is large or small is often the result of small nudges along the way. Nudges can come in the form of self-talk, reminders, aiming for something, words …
behavioural science
When does behavioural science become un-ethical?
At the weekend I read a rather disturbing article about the use of behavioural science and data analytics and how they had been manipulated to created the Brexit and Trump …