What to do when designing for a diverse workforce?
In gamification design for business, you often have to consider a variety of nationalities, gender and age groups. In the first place you do user research around the preferences and …
gamification design
Breaking a design impasse
In gamification design, we often host a design thinking workshop, which generates deep discussion typically on why certain behaviours should be encouraged or discouraged, features added or not and much …
What to think of when designing a gamified experience?
Gamification draws a lot of parallels with user experience design. In our company processes we definitely use a blend of both the field of game design, pure gamification and user …
We want a game…
Potential clients often call us, asking for a game. When we then delve deeper into the conversation, they have grand visions of “clash of clans” for their sales teams or …
Motivational considerations for tracking behaviour
Ever since I was a child I have had activity or action trackers that I created mainly with pen and paper. There was great satisfaction in filling another square in …
It’s all about the people…
People are the key driver in all gamification designs. In conferences, I spoke at relating to HR, Game thinking and design, the same message resonates deeply. What fascinates me in …