What marketing tools can bring to gamified engagement?
Marketing as a field has been involved in drumming up brand awareness, engagement and loyalty for years. It is then also no surprise that some of the tools from this …
gamification design
Selling to a split audience in learning gamification
A large percentage of our work is in learning related gamification and very often what the learning and development manager wants to suit their needs and what the end-user learner …
What does success look like?
In all of our gamification design work, we ask the question to break down what will tell them that they have been successful with this project. I have rarely had …
Does flow come after struggle?
Earlier this week, I went to talk about the concept of flow and high performance. I am always interested in learning more and staying up-to-date with what people are talking …
Preventing bad gamification
At a meeting last week, a person had stood up and gave gamification examples, which all bore clear resemblance to examples I had given when training individuals in a gamification …
What if the framework doesn’t fit?
In a lot of my gamification workshops, participants will have come across gamification frameworks. The question often arises that some framework doesn’t quite fit their situation and then what should …