What is fun?
In our gamification work, we are often asked will it be educational and at the same also fun? The thing is fun is subjective and often personal. In a previous …
gamification design
Transparency of intentions for gamification
In light of all the unravelling of data manipulation and influencing of behaviour by data and behavioural scientists in light of elections and votes in both the UK and USA, …
Collaboration can be the reason for dwindling employee engagement
As a company, we operate from a collaborative business model. We engage with business partners to roll out our gamification designs. This by virtue implies that you build trust in one …
How to save time and money with your gamification project
Lately, we have been receiving a lot of requests for urgent campaigns. Already inherent in the word campaign is typically short-term thinking or quick fixes. In a marketing environment or specific …
Practicalities and objectives rule over semantics
Allocating meaning to words is always fun, especially when it comes to new words and terminology. Gamification is a case in point, the definition has been debated at great length …
Learning by designing to FAIL
A few weeks ago, I spoke at Gamification Europe in Brighton about designing to FAIL or to create first attempts in learning. After the talk I received a lot of …