Is designing for ladies niche or essential?
An article in the Guardian a few weeks ago triggered my question whether designing for ladies is still considered niche as…
Keeping a gamification design fair for your intended audience
Balancing a gamification design is no easy feat at the best of times. Keeping your end-user in mind at every given…
Increasing recall and retention in learning gamification
When we look at the reasons for implementing gamification in learning, the most frequently quoted reasons are to increase recall and…
Will voice commands take over?
Our most recent addition of family gadgets is an Echo dot, the Amazon device that does all sorts of random things…
Why understanding the process is key for gamification design
Gamification design is often applied to a business process and in order to come up with an engaging design, we need…
Too much of an earn more time game mechanic
As a gamification designer, I play games regularly to find out what works and could potentially transfer to gamification. Occasionally I find…
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