Playbooks

The Playbook Creation Program: Unlocking the Winning Plays for AI and Gamification

In business, just like in sports, having a winning strategy is the key to success. Coaches in sports use playbooks filled with well-rehearsed plays designed to outsmart the competition and achieve their goals. At Gamification Nation, we’ve taken this concept and created the Playbook Creation Program—a strategic starting point that helps you identify the winning “plays” for your business through Artificial Intelligence (AI), Gamification, or a combination of both.

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The Playbook creation program came from sports

Our CEO, An Coppens, draws inspiration from her background as a basketball coach, where she learned the importance of developing strategies and adjusting plays based on the game. In business, those “plays” are the actions you take to optimise processes, engage your audience, and stay ahead of the competition. The Playbook Creation Program helps you build a business playbook that clarifies your options, outlines opportunities, and gives you a clear path forward—whether through AI, gamification, or a tailored combination.

This exclusive, application-only program is designed to help businesses evaluate their strategic options, build a solid business case, and chart the best way forward to achieve their goals.

Why we created the Playbook program

Over years of working with businesses of all sizes, we’ve noticed several key challenges that decision-makers face: convincing internal stakeholders, aligning budgets with ambitious goals, and navigating the ever-expanding landscape of technologies like AI and gamification.

Recognising these common roadblocks, we created the Playbook Creation Program to act as the strategic starting point—a tool to help you understand the full potential of AI and gamification for your business, identify which plays will be most effective, and build a roadmap to success. Just as a sports coach develops plays to win the game, this program helps you create the strategic plays that will drive your business forward.

The Playbook Creation Program offers three distinct paths, each designed to help you clarify your strategy and understand the best ways to apply AI, gamification, or both to your unique business context:

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AI Playbook: Identifying Strategic Efficiency Gains

The AI Playbook helps you understand where AI can provide the most value within your business. It’s not just about automating tasks; it’s about identifying specific areas where AI can improve efficiency, enhance decision-making, and create long-term value.

Key Benefits of the AI Playbook:

  • Uncovering AI Opportunities: We identify key areas where AI can deliver operational improvements tailored to your specific business challenges and goals.
  • Clarity on Efficiency Gains: The Playbook outlines how AI can streamline workflows, automate repetitive tasks, and improve the accuracy and speed of decision-making.
  • A Tailored Business Case: You’ll receive a business case that highlights the ROI of AI solutions, helping you secure internal buy-in and budget approval.
  • Actionable Options: We present clear, actionable recommendations for AI implementation, giving you a range of options based on your business needs.

Gamification Playbook: Motivating and Engaging Your Audience

The Gamification Playbook focuses on discovering how game elements (game mechanics, game dynamics and behavioural psychology) can increase engagement, loyalty, and motivation within your target audience—whether it’s your customers or your employees. This Playbook looks at how gamification can align with your business objectives to create measurable impact.

Key Benefits of the Gamification Playbook:

  • Understanding Audience Motivations: We help you identify what drives your audience and how gamification can enhance their experience.
  • Exploring Engagement Opportunities: The Playbook uncovers specific areas where gamification can deliver value, whether that’s in boosting customer retention, employee productivity, or motivating desired behaviours.
  • A Strong Business Case: You’ll receive a customised business case that outlines the benefits and potential returns of a gamification strategy for your business.
  • Strategic Options for Implementation: We provide actionable options for how gamification can be implemented, whether through custom development or using existing platforms.

AI and Gamification Combined Playbook: Amplifying Efficiency and Engagement

The AI and Gamification Combined Playbook is the perfect option for businesses that want to explore both AI and gamification. This Playbook helps you see how these two powerful strategies can work together—AI optimises processes while gamification drives engagement and motivation, creating a balanced approach that benefits both your operations and your audience.

Key Benefits of the Combined Playbook:

  • Integrated Opportunities Identified: We explore how AI can personalise and enhance your gamification efforts, providing tailored, automated experiences that keep users engaged.
  • Comprehensive Business Case: You’ll receive a business case that demonstrates how both AI and gamification together can create operational efficiency while improving engagement.
  • Multiple Strategic Options: We offer clear, actionable recommendations on how to implement both AI and gamification within your business, ensuring a balanced approach that maximises both efficiency and motivation.
  • Customised to Your Business: This Playbook ensures that the strategies are tailored to your specific business goals, audience needs, and long-term objectives.

The Playbook Creation Program: The Strategic Starting Point

The Playbook Creation Program is your strategic starting point. Just as a coach needs to determine which plays will work best in any given game, the Playbook helps you assess the plays that will drive your business forward. It provides clarity on what AI and gamification can do for your organisation, outlines the best options based on your unique context, and builds the business case needed to secure buy-in from stakeholders.

For gamification, the next step often involves full gamification design, where we develop specific user journeys, reward systems, and motivational strategies. For AI, the Playbook typically leads to developing departmental AI implementation plans that outline how AI can be integrated across your business.
No matter which of the Playbooks you choose, we stay actively involved throughout the implementation process, working with trusted partners to ensure the successful execution of your Playbook strategy.

Once the Playbook is completed, you’ll have four clear routes to choose from for the next steps:

1. Custom Design and Development:

For businesses needing fully customised solutions, we proceed with bespoke design and development tailored specifically to your objectives.

the psychology behind gamification

2. Design and Implementation on Existing Tools:

We help design your strategy and implement it using a range of existing tools, providing a faster time-to-market with less complexity.

A man indoors wearing a VR headset while writing on a tablet with a stylus pen.

3. Configuration of Existing Tools:

If you have tools in place, we can help configure them to work effectively with your new strategy, aligning them with the insights and recommendations from the Playbook.

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4. Do It Yourself:

You may decide to take the insights and recommendations from the Playbook and implement them in-house. Even if you choose this path, the Playbook serves as a valuable strategic guide for your team.

Why Choose the Playbook Creation Program?

  • 1. Strategic Clarity and Direction
    The Playbook is designed to provide clarity on the strategic options available to you. It’s a chance to explore the potential of AI and gamification and understand what they can do for your business, without committing to full-scale implementation right away.
  • 2. A Strong Business Case
    Each Playbook includes a tailored business case that outlines potential returns, helping you secure internal buy-in from key stakeholders.
  • 3. Expert Guidance from An Coppens
    A recognised gamification expert, business, and AI consultant as well as a former sports and award-winning business coach, An Coppens brings a unique perspective on strategy development. Her training with AI experts means you’re getting cutting-edge advice that combines operational efficiency with engagement.
  • 4. Customised to Your Business and Audience
    The Playbook is fully tailored to your organisation’s specific needs, context, and audience, ensuring that the solutions we propose are relevant and actionable.
  • 5. A Roadmap for Success
    The Playbook is more than a report; it’s a roadmap that sets you up for long-term success, providing you with a clear path forward no matter which route you choose.
  • 6. Fixed Pre-agreed Fees Based
    No surprise consulting fees, simply one pre-agreed fee based on the size of your team, the complexity and turnover.

Apply Today for the Playbook Creation Program

As an exclusive, application-only program, spaces in the Playbook Creation Program are limited each month due to the personalised attention each client receives. We encourage you to apply early to secure your spot. If spaces are full, pre-qualified applicants will be placed on a waiting list.

Whether you’re looking to drive operational efficiency with AI, boost engagement through gamification, or explore the combined potential of both, the Playbook Creation Program offers the strategic starting point you need to build your winning playbook.

Apply today to start building your AI, Gamification, or Combined Playbook for success!