Your Engagement Strategy, Designed Your Way
Whether you want a ready-made blueprint, guided support, or a bespoke engagement strategy, our Playbooks give you a clear path to improve motivation, productivity, participation, and performance using ethical gamification and AI.
What Exactly Is a Playbook?
A Playbook is your strategic blueprint for designing engaging experiences that people want to be part of.
Inspired by sports strategy, a Playbook gives you clarity on:
- what drives your users or employees
- how to increase participation and motivation
- where to remove friction and improve flow
- which behavioural and gamification principles apply to your goal
- how AI can support efficiency or personalisation
- how to design experiences that are ethical, inclusive, and human-centred
Every Playbook includes actionable plays — practical steps you can implement immediately to improve engagement or productivity.
Depending on the version you choose, your Playbook may also include:
- surveys
- workshops
- co-creation sessions
- behavioural analysis
- stakeholder interviews
(These apply to Done-With-You and Made-For-You Playbooks.)
Who Is a Playbook For?
Our Playbooks help leaders who want to improve how people engage with:
onboarding
learning & development
customer journeys
workplace productivity
employee performance
digital product experiences
habit building
participation & motivation
Whether you work in marketing, HR, learning, operations or product, a Playbook gives you a structured, ethical, and evidence-based approach to improving results.
Choose the Playbook That Fits Your Needs
1. Digital Playbook (Self-Paced)
A ready-made, research-based blueprint you can use immediately.
The Digital Playbook gives you expert strategy at an accessible price. It’s built from research, behavioural science, and insights gained from 20+ years of designing engagement systems — without the need for workshops, interviews, or co-creation.
Perfect for:
- Small teams or limited budgets
- Fast implementation
- Leaders who prefer to self-implement
- Organisations new to gamification or engagement design
- Solving specific challenges like onboarding, habit building, or motivation
What’s included:
- A professionally designed Playbook
- Based on research + real client experience
- Behavioural science models explained simply
- Step-by-step plays you can use immediately
- Templates, prompts, and examples
- Ethical & inclusive guidance
- Delivered as a downloadable resource (course-ready if you expand later)
Availability:
We are launching with one Digital Playbook, with more titles added over time.
Launch Price:
€597
2. Done-With-You Playbook (Coached Program)
We guide you step-by-step as you build your own Playbook.
This is a collaborative, structured program where we coach you through creating a Playbook tailored to your goals. You keep full ownership — we ensure quality and direction.
Perfect for:
- Leaders who want expert support
- Teams who are coachable and goal-driven
- Companies who want to involve internal stakeholders
- Organisations wanting to learn the Playbook method
What’s included:
- Live coaching sessions
- Step-by-step Playbook creation framework
- Feedback on your drafts and ideas
- Templates, behavioural insights, and practical tools
- Inclusive design guidance
- Optional team workshops
Why it works:
You develop the strategy.
We help you make it strong, ethical, actionable, and aligned across your organisation.
3. Made-For-You Playbook (Bespoke Strategy)
Your full engagement strategy — researched, designed, and delivered for you.
This is our flagship service.
We run the research, deliver the insights, facilitate the workshops, analyse behaviour, and create your complete Playbook.
Perfect for:
- Medium to large organisations
- Complex engagement or behaviour challenges
- Teams with limited time or bandwidth
- Leaders needing a business case for stakeholders
- Cross-functional projects
What’s included:
- Full discovery: surveys, interviews, workshops
- Behavioural and motivational analysis
- Ethical gamification + AI opportunities
- User journey and engagement mapping
- Clear implementation roadmap
- Actionable plays with KPIs
- Presentation-ready documents for your stakeholders
- Optional implementation support
Investment:
From €10,000–€20,000+ depending on scope.
Which Playbook Is Right For You?
| Feature | Digital | Done-With-You | Made-For-You |
|---|---|---|---|
| Ready-made | ✔ | — | — |
| Coaching | — | ✔ | optional |
| Surveys & interviews | — | optional | ✔ |
| Workshops | — | optional | ✔ |
| Co-creation | — | optional | ✔ |
| Fully tailored | — | some | ✔ |
| Implementation roadmap | ✔ | ✔ | ✔ (detailed) |
| Price range | €597 | mid-level | €10–20K+ |
| Best for | Fast start | Teams wanting guidance | Complex, high-impact goals |
Your Next Steps After the Playbook
Once your Playbook is complete, you can choose to:
Why Organisations Across Europe Choose Our Playbooks
- Ethical & human-centred
- Grounded in behavioural science
- Inclusive design from the start
- 20+ years of expertise
- Award-winning leadership
- Proven across industries
- Practical, actionable, and results-focused
- European-first thinking, with global relevance
Ready to build a strategy that motivates, includes, and performs?
Choose your Playbook or book a call to explore your options.