Transform Customer and Employee Engagement with Game Thinking and Human Centered Design
Are you struggling with customer engagement, employee motivation, or product adoption? Gamification Nation specialises in gamification strategy and design to make your business processes more engaging, rewarding, and results-driven.
We work with corporate decision-makers in marketing, HR, operations, and product management to attract, retain, and engage employees and customers through game-like experiences that drive real business impact. Whether you aim to boost participation, increase sales, enhance learning, or change behaviours, our structured process ensures your success.
Our Process: From Strategy to Implementation
We use our proven EARN framework – Engage, Attract, Retain, Nudge – to guide you from concept to full-scale implementation with measurable outcomes. We believe for all brands that it is important to engage your audience first and make them feel an emotion that you want your brand to represent. If this aligns with your client, then they are more likely to step into the rest of your process.
1. Define Goals & Objectives
Every successful gamification initiative starts with clarity on your business goals. We work with you to define:
✅ Your key objectives – What do you want to achieve? (e.g. increased engagement, improved retention, higher conversions)
✅ Your target audience – Who are you engaging, and what motivates them?
✅ Success metrics – How will you measure impact?
2. Audit & Assessment
We aim to understand the root causes of why you came to the decision to look at gamification and that will require analysing what is currently in place to solve the problem.
If you already have a gamification programme or platform, we conduct a detailed audit to assess its effectiveness, identify gaps, and recommend enhancements based on data and user behaviour insights.
3. Gamification Playbook (with or without AI)
Our Playbook Creation Process gives you a strategic roadmap for gamification success. This includes:
🎯 User profiling & motivation mapping – Understanding what drives your audience
🎯 Customer & employee journey mapping – Identifying opportunities for engagement
🎯 Gamification strategy design – Developing tailored game mechanics, rewards & engagement loops
🎯 Business case development – Providing a data-backed ROI case to unlock budget approval
This step ensures clarity on your options, feasibility, and investment required before moving to implementation.
4. Design and implementation
Once the Playbook is approved, we move into detailed game design and implementation, which can include:
🎮 Tailored Storyline – Fully tailored to your brand and audience
🏆 Gamification layers – Adding game elements to encourage goal-oriented game dynamics (collaboration, competition, progress, etc.)
💡 AI-driven engagement – Smart nudges, adaptive learning, and real-time feedback mechanisms
📊 Data-driven optimisation – Continuous tracking, testing, and refinement to enhance impact
5. Launch & Ongoing Support
We don’t just design and leave – we support you through testing, launch, and ongoing optimisation to ensure long-term engagement and results.
Why Choose Gamification Nation?
✔ Award-winning expertise – Over a decade of experience in award-winning gamification and game design, working with Fortune 500 companies, SMEs, and government projects.
✔ Proven impact – Our solutions drive higher engagement, improved retention, and measurable business growth.
✔ Cutting-edge innovation – We combine AI, behavioural science, and gamification to create next-level engagement strategies.
✔ Tailored to your needs – Whether you need a fully custom game or an out-of-the-box gamification solution, we offer the right approach for your business.
Take the First Step Towards Better Engagement
Book a Free Consultation Today
Let’s discuss how gamification strategy and design can enhance engagement in your organisation. Whether you need a full gamification strategy, game design, or AI-driven engagement tactics, we’re here to help.
Case studies
Driving Carbon-Friendly and Healthy Commuting in a Smart City
Problem
A smart city aimed to reduce carbon emissions and promote healthier lifestyles by encouraging residents to choose sustainable commuting options. However, traditional awareness campaigns had limited impact, and a more engaging approach was needed to drive real behaviour change.
Solution
We developed Carbon 0 Commute, a gamified app designed for citizens living within 7km of their workplace or school. The platform encouraged users to adopt eco-friendly and active commuting choices through peer-to-peer challenges, making sustainability a fun and rewarding experience.
Results
An early pilot program indicated the need for education about carbon emissions and led to the inclusion of an educational onboarding sequence. Young people were motivated to use it and we had interest from several smart cities. The app is currently for sale.
Problem
A leading search engine faced a challenge when COVID-19 restrictions prevented them from hosting their planned in-person VIP masterclass for agency resellers. They needed an effective way to deliver the same high-impact training online while maintaining engagement and driving implementation.
Solution
We designed a gamified online learning experience that spanned six weeks, with milestone completion rewards and unlocking of new content gradually increasing knowledge levels to keep participants engaged. The program focused on learning completion and real-world application, culminating in an implementation competition where agencies could showcase their skills and compete for performance-based prizes.
Results
The program achieved outstanding engagement: 90% of participants completed all the learning materials, and 80% successfully completed all tasks required for certification and the highly coveted branded merchandise package. The competition further motivated agencies to apply their knowledge, driving real-world business impact.
Transforming a VIP Masterclass into an Engaging Online Learning Journey
Revamping a Client Referral Program for Higher Engagement and Growth
Problem
A leading financial institution struggled with low engagement in its existing client referral scheme. Despite offering rewards, the program was not driving the desired level of participation or new client acquisitions.
Solution
From consumer focus groups we learned that clients preferred team and community rewards without straying too far from the company’s purpose. To make referrals more engaging and rewarding, we designed a gamified digital referral program focused on team rewards. The new scheme provided an attractive bonus to both the referrer and the new client, creating a win-win incentive to boost participation.
Results
Following the rollout of the enhanced referral campaign, the financial institution experienced a significant increase in both client engagement and referral rates, turning an underperforming program into a valuable growth channel.
Problem
A defence client sought to attract young people from Black, Asian, and Minority Ethnic (BAME) backgrounds, as well as those without existing connections to the armed forces, into funded engineering careers. Traditional recruitment methods didn’t reach these target groups hence, requiring a fresh, interactive approach to inspire interest and build confidence.
Solution
We designed an adventure-themed series of games that provided an immersive glimpse into life as an engineer. The games assessed participants’ skills, boosted their confidence, and encouraged them to explore engineering career opportunities. By making the experience interactive and engaging, we helped demystify the profession and highlight the exciting possibilities available.
Results
The initiative received overwhelmingly positive feedback from both the client and the target audience. Additionally, the game’s impact was recognised industry-wide, earning a place as a finalist in the prestigious TIGA Games Awards and received internal innovation rewards.
Inspiring Young People from Diverse Backgrounds to Pursue Engineering Careers
“Instrumental in helping.”
We’ve been working with An (and the Gamification Nation team) for the past year and it has been a total pleasure to have her on the 5App team. An provides a refreshingly different perspective to our strategy work, adding value throughout the lifetime of the project. Her ideas and innovative approaches have informed and challenged our thinking in all the right ways.”
“9 out 10 Completion Rate”
As a work-based training company, we must motivate, engage, and arm our clients with the skills they need to succeed in their careers. Although we wanted the best experience, this was previously not the case as we had a 3 out of 10 completion rate and it was evident that our clients were not enjoying their journey with us.
We started looking into gamification and approached Gamification Nation to help us improve our training material and system. We are delighted that we made this decision, we now have a 9 out of 10 completion rate. Our clients are enjoying the whole process through to the end.
We highly recommend Gamification Nation!“