Next instalment of background and origins of An’s influences which may be brought into projects belonging to Gamification Nation.
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Last week I was privileged to speak at a local Meetup group called Gamifiers (as well as moderating the online web summit on gamification, which you can still replay at the links on our site). Whilst my talk caused a little bit of debate whether gamification should be used for recruitment or not, the gamification campaign that I want to focus on today is the work done Cancer Research UK to engage with men through their Dryathlon challenge.
The epic challenge is only for the brave and courageous who have earned the right to take part in your specific and specially designed event.
When working with sales teams, this is often what is set for top-performers. It can also be applied for VIP level customers, where they can earn further achievement, skills, etc. If you are dealing with learners, have they maybe completed earlier levels and can now compete and learn at a higher level.
If you think of the game of tennis, only the op listed players get to play in the Masters at the end of the year to earn the honour of beating equals and being crowned the best of the best, which is equal to an epic challenge.
An Coppens shares how her childhood early days influenced her decisions to be involved in gamification with inspiration form fun children’s parties to treasure hunts and other interesting events. Creativity and themed events were definitely a given when engaging with the younger An.
Why are we sharing so much about who is behind Gamification Nation, well the main purpose is so you know more about us and our influences and to help build some sort of common ground to work from. Obviously blogging will never replace real life connections, but it may decrease the hurdle of connecting.
Enjoy this week’s instalment of Behind the scenes at Gamification Nation.
With the web summit Get it Gamified only days away, I want to introduce you to some of the panellists and our topic for each call.
Let’s look into our first call of the summit Why gamify? What gamification can do for your business. This session will be held on the 6th of February at 3pm GMT, you can still register to attend on this link.
This call will focus on why any organisation would want to use gamification as a method to increase engagement and loyalty. I will ask panellist where they have seen positive impact and give us some examples of the impact of these gamification practices. I will also ask when it isn’t appropriate to implement gamification. The panellist are experts that have worked with social media, community building, membership attraction, loyalty programs and enterprise wide gamification.
For this call all the panellist will be dialling in from the USA and in a global gamification perspective I would say that they are definitely at the forefront in this industry, so I am delighted to be joined by people implementing gamification for a number of years. Here is a bit more about who they are:
Kat Mandelstein, PwC Advisory
Kat Mandelstein recently joined PwC Advisory through the integration of Ant’s Eye View. Kat was a contributor to The PwC Technology Forecast: Solving Business Problems with Game-based design. She has helped customers and her own organizations implement gamification.
Kat also serves on the International Board of Directors for Social Media Club. Previously, she was an executive in IBM Software Group leading demand program, partner, digital marketing and development teams over the years. A digital native who early on led the successful retail site, www.jcpenney.com. Kat has been a regular contributor to the Austinot, BtoB Magazine’s BtoBlog and The Beancast.
Kat holds a B.S. in Advertising with minor in Marketing from the University of Texas at Austin and a Global Leadership MBA from the University of Texas at Dallas. She also completed certification in Gamification from the Wharton School of Business, University of Pennsylvania through Coursera.
As a creative entrepreneur, he has launched gaming apps in the Android and IOS markets and sold my app portfolios for six figure amounts. he has built successful companies in three countries: Australia, America, and Canada. Ben launched over 300 apps as an ecommerce and direct marketing specialist. His company was hired to create and build out sales funnels, community websites with over 40,000+ members and product launches that generated over $100,000 in sales in less than 72 hours for clients around the world.
He not only built websites but created online businesses. There is a big difference and you require different skills to create online businesses that are automated to empower thousands of people per minute.
For years, Ben had been building game mechanics into the online businesses that he had been creating without knowing that was what he was doing. From the way that he would design and build out forums and online communities to foster engagement, to continuing the client path by promoting micro actions along with micro transactions to continuity programs. The products that had fun, engaging elements were selling. Those that were overly instructive or didn’t have spirited features that promoted a story or bigger purpose, failed. Those websites and apps that failed to show feedback loops to the user by trackable progress improvements failed to keep users engaged for the ones that did. These early signs indicated there was something bigger here and that he was ahead of the market. But what he felt he needed was to create a duplicatable framework that he could apply to any business to increase engagement through monetization, loyalty and momentum.
By using fun as the core value as a starting point he was able to create the GAMER formula as the framework to layer game mechanics onto anything. He now teaches people around the world how to win in business and win at life.
Tyler Altrup, Badgeville
Tyler is a Solutions Architect at Badgeville, The Behavior Platform. Badgeville is the #1 gamification platform. With over 200 global customers, Badgeville offers gamification solutions for marketers, sales & services managers, HR leaders and product managers to increase customer loyalty and employee performance. Badgeville’s customers include Samsung, Deloitte, VMware, Oracle, Universal Music, NBC, and more. Tyler specializes in strategic design for gamification and behavior management programs for Badgeville’s clients across virtually every industry. In his previous role with EMC, he managed social insights, social monetization and gamification while leading the launch of RAMP, EMC’s Recognition, Award, and Motivation Program on the EMC Community Network (ECN.) He is a frequent blogger on all three topics, as well as music and gaming, at Gamification.co, GamifiedEnterprise.com, and TylerAltrup.com.
As you can see we have a fantastic line up of expertise, if you have question on the topic of gamification, then I would love to hear from you, you can post them as a comment or just sign up for the webcast and send in your question on the day.
With the web summit Get it Gamified only days away, I want to introduce you to some of the panellists and our topic for each call.
Let’s start with Beyond Badges: Creating a sound gamification strategy. This session will be held on the 6th of February at 4pm GMT, you can still register to attend on this link.
With recent research from Gartner saying the 70% of the Forbes Global 200 companies will be implementing some form of gamification in 2014 and their previous statements that 80% of gamification projects will fail to reach their target, it is important to look at the strategic drivers of Gamification.
I am joined by some of the great thought leaders in the gamification world: Mario Herger from Enterprise Gamification Consultancy, Toby Beresford from Leaderboarded and Andrzej Marcewski, gamification blogger, to take a closer look at strategic options and constraints for companies.
A closer look at the panellists and why I believe they are great experts on gamification:
Mario Herger is founder and partner of Enterprise Gamification Consultancy LLC. He had been Senior Innovation Strategist at SAP Labs in Palo Alto, California and Global Head of the Gamification Initiative at SAP where he had worked for 15 years. He also co-founded in 2013 and leads the Austrian Innovation Center Silicon Valley (AICSV).
In his work as head of the Gamification Initiative at SAP he has encountered and supported gamification efforts in the enterprise from multiple levels and departments, like Sustainability, On Demand, Mobile, HR, Training & Education, Banking etc. He has driven the awareness around gamification by organizing and leading innovation events around this topic, holding dozens of one- or two-day gamification workshops, working with gamification platform- & service-providers and game studios, consulting and advising organizations, and by incorporating gamification into SAP’s strategy.
Personally I have been reading the blog by Mario on a regular basis and it is an excellent resource for case studies examples and thorough thought leadership. I also highly recommend his Enterprise Gamification course on Udemy, which I found excellent. It highlights key considerations to make about enterprise gamification strategies and gives relevant examples of their application.
Toby Beresford is a professional web software entrepreneur with a specialism in gamification and social media. He is the CEO and founder of Leaderboarded ,which hosts the Gamification guru’s leaderboard. He is the current chair of GamFed.com and the organiser of Social Data meet up and Gamifiers meet up. He writes and edits the gamification industry blog: Gamification of work and contributes to .net magazine and Sky News as a social media expert.
Previously he was founding chair of both the DMA Social Media Council and the Facebook Garage London. He sold his Social Media Agency, Nudge, to Canadian firm Syncapse in 2010. Toby made a name for himself as a leading creator of branded social games on Facebook including Sony’s Playstation’s “Buzz! the Friend Quiz” with over half a million of players, and Reckitt Benckiser’s “poweRBrands”. He also won a hackaton as judged by Mark Zuckerber with his Tube Warning Facebook App. Over the past 15 years he has also been involved in creating social network software for non-profits and enterprise web apps including Pharmaceutical, HR and Healthcare.
Personally I have met Toby on a few occasions at the Gamifiers meet up and he is a very knowledgeable, yet very approachable expert. I love his work on the gamification leaderboard at least it give us all some measure of how we are doing.
Andrzej Marczewski is a self-confessed gamification evangelist and blogger on the topic of gamification. He is currently ranked in 2nd place on the gamification guru leaderboard. He has down significant work on player types and has designed the user type test, where you can find out which type of gamification user you are.
He is a web developer since 2000, and now manages the Intranet for around 9000 Capgemini UK employees as part of the web team. Since 2010 he has been writing about all things gamification. Since then he has advised several small companies, self published a book on the subject and given several international talks about it. Gamification has become as much of a passion of his as games have been all his life. The potential to improve almost any warp of life using the lessons we can learn from games and psychology is truly exciting. Mix this with a love of social media, technology, SciFi and super heroes and he could be happily described as a bit of a geek!
His book “Gamification – an introduction and a bit more” is probably the first book I ever read on the topic of gamification and it had me immediately fascinated in the topic. It is a great introduction if you are new to the field and want to understand some of the basics. I highly recommend his work on player types and how to construct gamification strategies to appeal to the majority of users in your organisation.
I am seriously looking forward to be joined by these top gentlemen and ask them about Gamification strategies and how they see them impacting the world we work and live in. They are in my view the royalty of this industry, so I am keen to learn from them as much as I can, they are true thought leaders. Join us on the 6th of February, reserve a place ASAP.
Creating social areas where your clients, potential clients, employees and suppliers can come and engage with you is more and more essential in our ever-connected world. With social media networks readily available there are less barriers to engage with interested parties from Facebook groups, LinkedIn groups to Google Hangouts, which are all available mostly free of charge in addition to paid solutions such as forums and membership sites.
To create an area where you can come and engage with like minded people is part of the larger strategy of creating a sense of belonging type of experience or even attracting a tribe of followers.
A good example of this are the Apple Stores, you tend to have areas where you can come and learn all about your new products, by default you are sharing your questions with Mac geniuses and likeminded people who just bought Apple products. When you have a problem you can book a one-to-one with a genius at the Mac bar. If you share on social media that you had issues with a Mac product, I can assure you from firsthand experience that a Mac representative will be in touch to help fix the issue. All this does is open the communication channel with the customer and you invite engagement from the very early buying decision day. Because of the friendly interaction and experience, you feel like you can pretty much ask any question however basic or complicated it may be.
For the love of sports
With the previous blog post this week about sports, it makes sense to continue on the same theme. Most people that know An Coppens well also know how deep the connection to a number of sports is from basketball to sailing to marathon running, to name just a few. It shouldn’t therefore come as a surprise that we will draw on sporting analogies and elements when we go about our gamification efforts with clients.
Hear it from An directly in this short video
How do sports affect your business?
Superbowl Sunday – don’t take yourself too seriously
The purpose of gamification is to add elements from games into non-game situations and in advertising this has been done quite often. In the run up to the Superbowl in the US a lot of organisation are spending a massive amount on advertising and typically there is an equal amount of media anticipation who will have obtained prime space on the ads listing. Obviously I am not suggesting that you should blow your marketing budget on the one ad this year during the Superbowl, but what I believe is important when you are embarking on a gamification strategy is that you are actually not taking yourself too seriously.
When you are introducing avatars, stories, special delightful events, choices and more for the consumer, you want to be confident enough as an organisation to allow the fun side to come out too. I would say let creativity flow generously.
I believe in their pre-superbowl campaign, Volkswagen have done exactly that with a bit of an expected German flavour. Is this gamification? Not really, but it is the mindset that you need in order to consider taking gamification to the next level in implementation.
Let us know what you think about the clip:
What mindset do you believe is needed for gamification in your organisation?
Special events add an element of surprise. They are not necessarily planned and known to the user, but allow you an opportunity to create an extra positive experience by giving them something more of what they want.
The kind of special events you could consider are VIP days for your top clients, access to a first release of a new product line or advanced features, a surprise random gift because you feel like it.
The aim of the special event is to make your player feel valued and to delight them with something they wouldn’t normally expect from you.
We would love to hear how you are implementing this one, so let us know below 🙂
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